Anmol Biscuits’ latest Raksha Bandhan campaign, “Sorry Bolega Ki Nahi?”, is receiving a strong and positive response from audiences for its refreshingly humorous take on the most relatable part of sibling relationships—their endless fights, teasing and unspoken affection. Moving away from the usual emotional Raksha Bandhan narrative, the #HarPalAnmol campaign captures the chaotic reality of...
From high-performance haircare and skin-first formulas to long-wear colour and everyday beauty essentials, HUL Beauty & Wellbeing’s latest launches bring a fresh wave of innovation to the beauty shelf. Think smarter formulations, targeted actives and effortless beauty solutions designed for the way we live now. Here are the launches worth knowing about. Formulated for sensitive...
India’s biggest pop-culture festival is all set to take over new territories, as Comic Con expands its fandom by announcing its first ever Navi Mumbai edition scheduled for November 28 and 29 at CIDCO Exhibition & Convention Centre, Navi Mumbai. With Navi Mumbai added to the calendar, Comic Con will bring its signature mix of...
Author – Tarek Sharafeddine, Managing Director, Neotic Media The advertising industry is going through one of its fastest periods of transformation. AI is reshaping how we develop ideas. Automation is changing how campaigns are planned and optimized. Data is becoming more accessible, dashboards more sophisticated, and technology platforms increasingly capable of doing in minutes what...
For S8UL creator Joker Ki Haveli, supporting communities affected by floods has gone beyond raising funds online. After mobilising the gaming and esports community through a charity livestream that raised ₹4.85 lakh for flood relief in Nepal, the creator has continued his efforts on the ground in Assam, personally visiting flood-affected villages and contributing towards...
An executive has officially closed their Dentsu & Heineken chapter after several years, reflecting on the people and teams who played an important role in shaping the experience. In a LinkedIn post, the executive expressed gratitude to the people leaders they worked with, including Olivia Bågander, Angelo Senatore, Lisa van Vliet, Vasiliki Boura, Nathalie Meier...
CheQ, India’s leading credit card management platform, has entered into a multi-year title sponsorship agreement with Mumba Masters, the Mumbai-based Global Chess League franchise owned by Unilazer Ventures Pvt. Ltd. As part of the sponsorship deal, the team will officially take to the board as CheQ Mumba Masters from Season 4, marking a major commercial...
Rishi Kapoor has stepped down from his role as Chief Executive Officer & Director of Team Marksmen Network (TMN), concluding a year-and-eight-month stint with the B2B media and events company. Kapoor had been serving his notice period, with 24 August 2026 being his last working day with the organisation. During his tenure, Kapoor focused on...
Performics India, the performance marketing arm of Publicis Groupe, has promoted Rajeshree Kasle to the role of Senior Director – Performance Content. The elevation recognises her sustained contribution to the agency’s content and search practice and her role in shaping performance-led content strategies for some of the country’s leading brands. In her expanded mandate, Kasle...
IMPACT BBDO has appointed Tarek Akil as Chief Executive Officer of IMPACT BBDO Cairo, marking his return to the agency after an 18-month stint at Leo Burnett Saudi Arabia. Akil’s appointment marks a return to an agency where he spent seven years between 2018 and 2025, contributing to its commercial development, creative growth and new-business...
