PRP Group has expanded its national footprint with the opening of new offices in Mohali and Pune in Q1 FY27. The Mohali office, located in Sector 74, was recently inaugurated and will serve as a key hub for PRP Group’s Upper North operations. The Pune office, situated in Hinjewadi, further strengthens PRP Group’s presence in...
Utopai Studios today announced that Basketball Hall of Famer and entrepreneur Carmelo Anthony, through his production company Creative 7, has become a strategic partner in the company and will work with Utopai Studios to expand its work with professional athletes, with a focus on developing original sports and entertainment intellectual property using PAI, Utopai Studios’...
Livguard, a leading name in energy storage solutions, hosted an exclusive Meet & Greet with Punjab Kings players in Lucknow as part of its ongoing partnership with the franchise for IPL 2026. The event was held on May 22, 2026, at Crowne Plaza Lucknow, bringing cricket, consumer engagement and product innovation together in one high-energy...
Flipkart Commerce Cloud has launched a new campaign celebrating women who return to their professional journeys after motherhood, shining a spotlight on resilience, ambition, and personal reinvention. The campaign reflects the growing industry focus on workplace inclusivity, career re-entry support, and evolving conversations around women balancing motherhood and professional aspirations. By focusing on emotional storytelling...
IKEA India has partnered with SOCIAL to introduce an immersive café-bar experience in Mumbai, blending food, design, entertainment, and experiential retail into a unique lifestyle destination. The collaboration reflects the growing shift toward experience-driven marketing, where brands aim to create deeper emotional engagement through interactive physical spaces rather than traditional advertising alone. The partnership highlights...
India’s sports marketing ecosystem is undergoing a major transformation as the Women’s Premier League (WPL) rapidly emerges as one of the country’s most attractive new platforms for brand partnerships beyond the Indian Premier League (IPL). According to a recent Hurun industry report, brands are increasingly viewing WPL as a high-growth commercial opportunity driven by rising...
As anticipation builds for the 2026 FIFA World Cup, brands across the Middle East are preparing for what could become one of the region’s biggest global marketing opportunities in recent years. With football continuing to dominate audience attention across the Middle East and North Africa (MENA), marketers are increasingly viewing the tournament as a powerful...
Building buzz ahead of the 24th edition of its marquee event, the End of Reason Sale (EORS), Myntra has unveiled a highly engaging and relatable marketing campaign. Spotlighting compelling value across 6 million+ styles from an array of fashion, beauty, and lifestyle brands, the two films feature Ranbir Kapoor, Kiara Advani, and a star-studded cast....
Modern marketing is undergoing a major transformation. In an era where consumers are exposed to thousands of ads, notifications, videos, and brand messages every day, attention alone is no longer enough. Increasingly, marketers are focusing on something deeper the subconscious mind. From emotional storytelling and sensory branding to behavioural science and AI-driven personalisation, brands are...
ImagiNxt 2026, India’s Festival of Technology & Innovation, will convene leaders across technology, policy, startups, science and capital at the Jio World Convention Centre, Mumbai, on 22-23 May 2026. The event will feature keynote addresses by Dr. Jitendra Singh, Hon’ble Minister of State of the Department of Science and Technology and the Prime Minister’s Office,...
