Prakul Bakshi Events (PBE), one of India’s leading entertainment and artist management companies, has announced the appointment of Jesse Julka as its Chief Executive Officer, reinforcing the company’s leadership team as it accelerates its growth across the live entertainment and talent management industry. With more than 26 years of experience spanning entertainment, media, artist management,...
The agency’s integrated campaign brings to life the delicious debate at the heart of UNIBIC Fruit & Nut Cookies-are they fruity cookies with nuts, or nutty cookies with fruit? UNIBIC has unveiled a new campaign for its flagship Fruit & Nut Cookies range, centred on a simple yet engaging consumer question: what makes the cookie so...
As Tarun Ummat celebrates another year, his professional journey stands as a reflection of the remarkable transformation of India’s digital advertising industry. With more than two decades of experience spanning media, adtech and digital marketing, Ummat has played a pivotal role in shaping business growth while adapting to the ever-evolving digital landscape. Currently serving as...
Havas Media Network India has appointed Sparsh Ganguli as Head of Trading, further strengthening its leadership team and reinforcing its media trading capabilities as the agency continues to expand its integrated, future-ready media solutions. Based in Mumbai, Ganguli will report to Mohit Joshi, Chief Executive Officer, Havas Media Network India, and will lead the network’s...
Zomato’s latest newspaper advertisement has ignited conversations across the marketing and advertising industry after the company published a full-page creative without its logo, brand name or any obvious branding. Instead, the ad carried a simple message: “Happy 18th Birthday to us… No logo required. You know who we are.” While the minimalist execution quickly gained...
Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, servingas an interactive knowledge companion for the audience. For over two decades,...
Today, the world’s best esports players arrive in Paris as the Esports Foundation officially opens the 2026 Esports World Cup, marking the first international edition of the world’s largest esports and gaming event. Running through August 23 at Paris Expo Porte de Versailles, EWC 2026 brings together more than 2,000 elite players, 200 leading esports...
MARS Cosmetics has launched its new brand campaign, #LivingTheMARSLife, a celebration of confidence, self-expression, and the moments that help women reconnect with themselves. Rooted in the thought, “Har life ke bahar, ek life hoti hai,” the campaign recognizes that beyond every role, responsibility, and expectation lies a life that belongs entirely to them. Featuring actor...
Indian advertising has made measurable progress in how it portrays women and men since 2021, according to the India Advertising Midline Study: Gender Representation and Inclusion Trends, unveiled by the India Chapter of the International Advertising Association (IAA) and knowledge partner UNICEF at the IAA Voice of Change Roundtable in Mumbai, on 7th July. IAA...
NODWIN Gaming, India’s National Team Partner (NTP) for the Esports Nations Cup (ENC) 2026, has unveiled the country’s much-anticipated Battlegrounds Mobile India (BGMI) roster for the inaugural edition of the global nation-based esports competition, set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Alongside the roster announcement, India has also...
