This Raksha Bandhan, Myntra is celebrating siblinghood with its latest campaign ‘Bhai Code’ for M-Now. Rooted in Rakhi rituals and sibling dynamics, the campaign captures the banter and warmth of the occasion while highlighting M-Now’s selection across fashion, beauty, and gifting. Through a playful creative lens, the lead film explores the Bhai Code, a humorous...
Project Agora has unveiled Realize+, the latest evolution of its performance marketing platform, Realize, designed to help advertisers scale conversions beyond traditional search and social channels through agentic AI. Realize combines premium publisher, OEM and app inventory with first-party data and AI trained on signals from more than 600 million daily active users globally. The...
Comic Con India is set to begin its 2026–27 season in Visakhapatnam (Vizag) on 10th and11th ofOctober 2026 at Kalam Convention Centre, bringing India’s biggest pop culture celebration to the city for the first time. The Vizag edition will mark the beginning of Comic Con India, which will travel to cities across the country in...
Underneat has rolled out a new OOH campaign across key areas in Bengaluru to mark its launch on Myntra’s M-Now, turning one of the most familiar signs of uncomfortable innerwear into a bold outdoor visual. The large-format billboards feature a close-up of a woman’s back with the visible imprint of a bra, accompanied by the...
Dubai-based Boomtown Productions has appointed Nerav Rao as Senior Creative Producer, strengthening its creative and production capabilities as client demands evolve across the region. Within his first month at Boomtown Productions, Rao directed a film for a global client in collaboration with a major international partner agency. The project involved leading a crew of nearly...
IVY PR, part of BCM Group, has appointed Rhiannon Bulley as Senior Account Director in a newly created leadership role, strengthening the agency’s integrated communications capabilities as it continues to expand. In her new role, Bulley will lead the development and execution of integrated earned media strategies and campaigns, while also supporting and strengthening relationships...
Hyatt has appointed Guido Fredrich as Vice President, Development – Luxury & Lifestyle, EAME, where he will lead the growth of the company’s Luxury and Lifestyle portfolios across Europe, Africa and the Middle East. Fredrich joins Hyatt at a pivotal stage in the company’s regional expansion, as it continues to strengthen its presence in culturally...
WSO2 has announced the appointment of Harry Ault as Chief Executive Officer, with Ault assuming day-to-day leadership of the company immediately. He will work closely with WSO2’s executive team to advance its strategy and build continued momentum across its global customer base. Ault Brings Two Decades of Revenue and Go-to-Market Experience Ault brings more than...
TARC Limited has appointed Jagdish Singh as Vice President – Sales as partof its strategy to strengthen its presence in the Delhi region. With over 18 years of experience in the real estate sector across residential and commercialdevelopments, Jagdish brings strong expertise in sales, collaboration, and execution. In his newrole, he will focus on strengthening...
Adyen, the financial technology platform for leading businesses, has appointed Nicole Olbe as President for Europe, Middle East and Africa (EMEA), effective September 1, 2026. Olbe succeeds Alexa von Bismarck, who will move into the role of Senior Vice President of Global Account Management, based in San Francisco. The transition period will allow for a...
