PhonePe, today announced the appointment of Srijon Biswas as its Chief Technology Officer (CTO). In his new role, Srijon will lead PhonePe’s engineering organization. Srijon has been a key pillar of PhonePe’s technology journey over the past several years, leading engineering across multiple teams and playing a central role in building one of the strongest...
Global creative and luxury communications group Mazarine has acquired Bacchus, the London-headquartered luxury public relations and digital agency, in a move aimed at creating a more integrated communications and engagement offering for premium and luxury brands worldwide. The financial terms of the deal were not disclosed. Founded in 1998 by Anouschka Menzies and Charlotte Lurot,...
India’s largest activewear brand TechnoSport, has partnered with the Satara Hill Half Marathon as the Powered By Sponsor for the 2026, 2027 and 2028 editions, reinforcing its commitment to India’s rapidly growing running ecosystem and expanding community of fitness enthusiasts. Recognised as one of India’s most iconic distance running events, the Satara Hill Half Marathon...
As BATTLEGROUNDS MOBILE INDIA (BGMI) celebrates its fifth anniversary, digital-led creative agency Teen Bandar has conceptualized and executed a three-film campaign that transforms a simple reward mechanic into an entertaining celebration of the game’s passionate community. Developed in partnership with KRAFTON India, the campaign revolves around a refreshingly simple idea: players don’t need to pull...
In a move to further strengthen its leadership team and accelerate growth, BBH India has appointed Deb Dutta as Executive Director & Head of Office, Mumbai. He will report to Himanshu Saxena, Managing Director, BBH India and President (North & East), Saatchi & Saatchi India and Propagate India. In his new role, Deb will work...
Rawbare, a fast-growing Indian direct-to-consumer eyewear brand, has raised funding from Teamology Softech and Media Services. The investment marks a defining step in the brand’s growth journey as it deepens its design-led eyewear range across India and prepares its entry into international markets. Founded in 2022, Rawbare has built its reputation on a quality-first approach...
Ahead of the FIFA World Cup, Pepsi decided that being a football fan isn’t just a hobby-it’s an identity. So instead of launching another celebrity-filled campaign, the brand, together with Riyadh-based independent agency BigTime Creative Shop, created Pepsi Football Nation-a fictional country where football fans from every corner of the world could belong. Leading the...
S8UL, a global name in esports and gaming content, has onboarded YouTube as an Official Partner for its Esports World Cup (EWC) 2026 campaign, marking a full-circle moment for the organization. The collaboration will bring the creator community to the forefront through a series of on-ground and digital activations that offer fans unprecedented access to...
25 years of experience across public relations, public affairs, strategic communications, and business growth, Tala Abu Taha has joined Abu Dhabi-headquartered 9Yards Communications as Chief Growth Officer. She previously held senior leadership roles at multiple regional and global agencies, driving growth across multiple communications verticals. Bringing a raft of skill sets to her new role,...
As Indian consumers increasingly seek fresher, minimally processed food, Bengaluru-based startup 10on10 Foods is witnessing strong demand for freshly milled staples. Within six months of scaling operations full-time, the company has crossed an Annualised Revenue Run Rate (ARR) of ₹14 crore, expanded to 18 cities, and fulfilled over 2.8 lakh orders since January, averaging 1,560...
