Motorola Brings a Festive Twist to Smartphone Features in New Campaign

Motorola has launched a 100% AI-created festive film ahead of Flipkart’s Big Billion Days sale, which begins on October 8. Built around the line ‘It’s the time to moto’, the campaign combines festive storytelling with product-focused moments across Motorola’s smartphone portfolio.

Three Smartphones Take Centre Stage

The film features the motorola edge 70 fusion, motorola edge 70 pro+ and moto g37 power in a rooftop celebration. It reworks the Bollywood song ‘It’s the time to disco’ and uses moments around photography, zoom and battery life to highlight the features of the three devices.

The motorola edge 70 fusion is showcased with its 50MP Sony LYTIA 710 AI camera with OIS. The motorola edge 70 pro+ is highlighted for its 3.5X periscope telephoto camera and 50x AI Super Zoom, while the moto g37 power features a 7000mAh battery and up to three days of battery life.

Blending Nostalgia with AI Storytelling

Commenting on the campaign, Ipshita Chowdhury, Head of Marketing, Motorola India, said the festive season provides an opportunity for consumers to shop, celebrate and capture moments.

“The festive season is when India shops, celebrates and captures its best moments, and this film brings that spirit to life. By reimagining a Bollywood classic as ‘it’s the time to moto’, the film brings together nostalgia and new age storytelling, creating something that feels instantly familiar while giving it a fresh, youthful feel,” Chowdhury said.

She added, “From the camera-led motorola edge 70 fusion and the zoom capabilities of the motorola edge 70 pro+ to the all-round dependability of the moto g37 power, there is a Motorola for every kind of celebration. With Flipkart Big Billion Days, we want every consumer to feel that it is truly the time to moto.”

Smartphones and Sale Pricing

The three smartphones will be available during Flipkart Big Billion Days from October 8.

During the sale, the moto g37 power will be priced at Rs 16,999, while the motorola edge 70 fusion will be available at Rs 29,999. The motorola edge 70 pro+ will be priced at Rs 44,999.

The campaign uses AI-generated filmmaking, festive imagery and a familiar Bollywood reference to connect Motorola’s smartphone features with the shopping and celebration associated with the festive season.