Crocs Brings Festive Cheer with KL Rahul in New ‘Feel It All’ Campaign

Crocs has launched a new campaign under its global ‘Feel It All’ platform, featuring global brand ambassador KL Rahul alongside actor Dalip Tahil, creators Rida Tharana and Prish, and bodyguard Amin Khan.

The campaign uses the festive season as a backdrop to explore different forms of celebration, self-expression and personal style, while highlighting Crocs’ approach to festive fashion and personalisation.

A Festive Journey Through Social Media

The social-first film follows Rahul through a ‘dhoom scroll’, where his social media feed becomes a gateway to a series of festive experiences. Each swipe introduces a new setting and personality, with Tahil, Tharana, Prish and Khan representing different ways of celebrating the season.

Conceptualised by One Hand Clap, the film features an original soundtrack by Mikey McCleary. As Rahul moves between the different experiences, the narrative shifts from the digital world to real-life interactions, placing the focus on spending time with people during the festive season.

Festive Styles and Personalisation

The campaign also showcases Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, styled with Jibbitz charms.

Commenting on the campaign, Varun Sehgal, SVP & General Manager, APAC, Crocs, said, “India’s festive season is not only a key business moment but also a powerful expression of culture, identity and individuality. With Feel It All, we wanted to celebrate the different ways people show up during this time of year.”

He added, “By pairing our iconic silhouettes with festive styling and personalization, we’re giving consumers fresh inspiration to make Crocs a part of their celebrations while staying true to their own unique style.”

KL Rahul on the Campaign

KL Rahul, Crocs’ global brand ambassador, said the campaign offered an opportunity to explore a different side of his personality.

“I am someone who usually enjoys being away from the spotlight, so being part of a film with so much energy and personality was fun for me. What made the experience even more interesting was discovering how I could style Crocs shoes and Jibbitz charms with festive looks and seeing how naturally they worked with even the most elevated outfits,” Rahul said.

One Hand Clap on the Creative

Nirzery Iswalkar, Group Creative Head, One Hand Clap, said the campaign was designed to reflect the variety of people and experiences associated with festive celebrations.

“The idea was to create a festive celebration that feels as varied and unpredictable as the people in it. KL Rahul’s social media feed gave us the perfect device to move between different worlds, personalities and moments while keeping the film playful and full of energy,” Iswalkar said.

“Every swipe brings a new story, but Crocs is the thread that brings them all together,” he added.

Multi-Channel Campaign Rollout

The campaign will roll out across digital, social, influencer and retail channels. It will also include creator collaborations, festive gifting initiatives and in-store experiences.

Through the ‘Feel It All’ platform, Crocs aims to connect its footwear and personalisation options with the varied ways consumers express themselves and celebrate during India’s festive season.