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Crocs Brings Festive Cheer with KL Rahul in New ‘Feel It All’ Campaign

Crocs has launched a new campaign under its global ‘Feel It All’ platform, featuring global brand ambassador KL Rahul alongside actor Dalip Tahil, creators Rida Tharana and Prish, and bodyguard Amin Khan. The campaign uses the festive season as a backdrop to explore different forms of celebration, self-expression and personal style, while highlighting Crocs’ approach...

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Myntra’s EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40% Growth in Demand

Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars...