Komerz has strengthened its executive leadership team with the appointment of Shahid Sadiq as Group Chief Financial Officer, bringing on board a seasoned finance executive as the company continues its global expansion and acquisition strategy. Sadiq joins Komerz from WPP, where he served as Global Chief Financial Officer for WPP Specialist Communications and PR. In...
Omnicom Media Group has secured Adidas’ global media account, ending WPP’s long-standing stewardship of the business following a competitive agency review. The account, estimated to be worth approximately $512 million, will now be managed by PHD, Omnicom Media Group’s global media agency network. According to industry reports, the review also involved Publicis Groupe, with Omnicom...
Flipkart has launched a new campaign for its GOAT Sale, turning an unlikely internet sensation into the face of its biggest shopping event. Leading the campaign is Don, the albino buffalo who recently captured public attention after surviving an extraordinary stroke of luck, making him the perfect ambassador for a sale built around unbeatable offers....
POVA 8, the boldest smartphone from POVA yet, will be officially on sale starting tomorrow across India. Bringing together a cool design, the expressive ALIVE Matrix, an industry-leading 8000mAh battery and intelligent triple-chipset connectivity, POVA 8 is built for consumers who refuse to settle for ordinary. POVA has always believed that a smartphone should be...
SOCIALEYEZ has strengthened its creative leadership team with the appointment of Nadia Alken and Alaa Demachkie as Creative Directors, reinforcing the agency’s commitment to creative excellence, strategic innovation and long-term business growth. The dual appointments form part of the agency’s ongoing investment in senior talent as it continues to expand its regional footprint and enhance...
In a notable development within the digital advertising industry, Gandharv Sachdeva, Country Head – India at Hybrid AdTech India, is set to conclude his journey with the organization, marking the end of an impactful leadership chapter. Over the course of his tenure, Gandharv played a pivotal role in strengthening Hybrid’s positioning within India’s evolving adtech...
Tabby has apologised after mistakenly sending a promotional email informing thousands of customers that they had won an Emirates flight voucher through a Tabby Visa Card raffle. The email, distributed on Friday, congratulated recipients for being “one of the lucky Tabby Visa Card raffle winners” and stated they had won an AED5,000 Emirates flight voucher....
Yash Raj Films (YRF) has announced a strategic investment in digital entertainment company Rusk Media as the two companies join forces to develop original animation and vertical micro-drama intellectual property (IP) aimed at Gen Z and Gen Alpha audiences. The collaboration reflects YRF’s continued expansion beyond traditional film production as it strengthens its presence in...
The way brands connect with consumers is undergoing a fundamental transformation. For decades, marketers relied heavily on local traditions, regional insights, and cultural nuances to build meaningful relationships with their audiences. Today, however, the definition of “local” has evolved. In an era where entertainment, technology, and social media transcend borders, global pop culture has become...
Internet and Mobile Association of India (IAMAI) has appointed Ishan Chatterjee, CEO of JioStar Sports, as the new Chairman of its Digital Entertainment Committee (DEC), reinforcing the industry’s focus on collaboration, innovation, and sustainable growth across India’s rapidly expanding digital entertainment ecosystem. Chatterjee succeeds Kiran Mani, who recently took on the role of Managing Director...
