Bark Out Loud by Vivaldis partners with actress Kalki Koechlin for its ‘Effortlessly Premium’ campaign

Bark Out Loud by Vivaldis has partnered with actress and pet parent, Kalki Koechlin, for its latest campaign, ‘Effortlessly Premium’, spotlighting the importance of complete, premium nutrition in everyday pet care.

At the heart of the campaign, is a simple yet relatable thought, that while people navigate increasingly elaborate health and wellness routines, ensuring better nutrition for pets does not have to be complicated. The film brings this idea to life through Kalki and her pet Bruno, juxtaposing her own pursuit of a healthier lifestyle with Bruno’s uncomplicated approach to nutrition. 

The film opens with Kalki attempting to make healthier choices, beginning with a nutritious juice that she clearly struggles to enjoy. Her day progresses through a series of familiar wellness routines, including workouts at the gym, yoga, pickleball and conscious food choices. In contrast, Bruno’s routine is refreshingly simple. He enjoys his meal of Bark Out Loud Salmon & Turkey and gets on with his day, bringing an effortless energy and vibrancy to the film.

The contrast serves as the central idea of ‘Effortlessly Premium’: while achieving personal health goals can demand time, discipline and considerable effort, providing pets with complete and premium nutrition can be as simple as making the right choice at mealtime. Through Bruno’s energy, healthy-looking coat and overall vitality, the campaign reinforces the role that quality nutrition can play in supporting everyday pet well-being.

Speaking about the campaign, Kunal Khanna, CEO of Bark Out Loud by Vivaldis, said, “We started Bark Out Loud with a simple belief: pet parents deserve products they can trust without having to overthink it. With Vivaldis’ years of experience in animal healthcare, we bring real science and veterinary expertise into everything we make, starting with nutrition. When pet parents feel confident about what they’re feeding, the joy of having a pet gets a lot easier to enjoy.”

“For us, ‘Effortlessly Premium’, is about making a nutritional choice for pets that is intuitive and achievable. Bark Out Loud is designed to provide complete nutrition through food that fits seamlessly into everyday feeding routines, without requiring pet parents to overthink their choices. Through the campaign, we wanted to showcase how achieving premium nutrition for pets can be effortless and support their overall wellbeing. Kalki and Bruno help make that story tangible, showing how something as routine as mealtime can play an important role in supporting a pet’s energy, vitality and overall well-being”, added Devika Khanna, Business Head of Bark Out Loud by Vivaldis.

With ‘Effortlessly Premium’, Bark Out Loud by Vivaldis aims to make premium pet nutrition a more accessible and intuitive part of everyday pet parenting. The campaign is designed to resonate with today’s evolving pet-parent mindset, where pets are increasingly considered an integral part of the family and their health and well-being receive greater attention.

The campaign is now live across the brand’s social media platforms including Instagram, Facebook, and YouTube.