Mercedes-Benz Cars Middle East has selected Ruder Finn Atteline as its regional communications partner, assigning the agency a remit that spans 106 markets.The work will be led from the agency’s UAE regional hub and will include integrated communications, brand partnerships and regional activations. The remit reaches beyond the Middle East, covering General Distributor regions across MEA, Southeast Asia, ECA and Latin America.Ruder Finn Atteline will also use its RF Tech Lab to develop audience insights, including how consumers find and engage with Mercedes-Benz through search and AI-enabled platforms. Those insights will inform communications planning across the markets in the account.Ruder Finn Atteline is Ruder Finn’s MENA agency, with offices in Riyadh and Dubai. Its services include public relations, reputation management, brand positioning, content and digital communications.
