Chapter2Drip Brings Its Streetwear Aesthetic to Dehradun with New Store Launch

Chapter2Drip, the contemporary streetwear label founded by Rhea Chakraborty and Showik Chakraborty, has expanded its retail presence with the launch of its first store in Dehradun at Mall of Dehradun on October 21, 2026. Spanning 700 sq. ft., the new store marks another step in the brand’s expansion across key Indian cities.

With two stores in Mumbai and one in Delhi, the Dehradun store adds to Chapter2Drip’s growing offline footprint. The brand offers contemporary streetwear, everyday fits and apparel for men, women and kids, catering to consumers across age groups, with Gen Z and millennials forming its core audience. The new store brings the brand’s collections closer to consumers in Dehradun.

The store also features Chapter2Drip’s latest LAYERS collection, alongside its wider range of streetwear and everyday apparel. The launch was attended by influencers and members of the brand’s community, who explored the store and shared glimpses of the launch on social media.

Commenting on the launch, Rhea Chakraborty, Co-Founder, Chapter2Drip, says, “As Chapter2Drip continues to grow, we’re excited to bring the brand to new cities and connect with more people through our stores. For us, fashion is a way of expressing who you are and where you are in life. Expanding into Dehradun is another step in making Chapter2Drip accessible to a wider community.”

Showik Chakraborty, Co-Founder, Chapter2Drip, adds, “Building Chapter2Drip has been about creating a streetwear brand that feels relevant to how people approach fashion and self-expression today. With our first store in Dehradun, we’re continuing to expand our retail presence while bringing our collections closer to consumers across different parts of the country.”

With its latest store opening, Chapter2Drip continues to build its offline presence, bringing its contemporary streetwear collections to more consumers across India.