Handpickd Partners with Gulmeher to Bring Sustainable, Artisan-Made Diwali Products to Consumers

Handpickd, India’s zero-stock fresh-commerce platform, has partnered with Gulmeher, a Delhi-based not-for-profit foundation working to create sustainable livelihoods for women waste-pickers and women from marginalized communities, as part of its Diwali campaign. Through the collaboration, Handpickd will feature a curated selection of Gulmeher’s Diwali products on its platform, bringing greater visibility to the artisans and the story behind these products during the festive season.

Gulmeher works with women artisans to create eco-friendly products using discarded flowers, recycled paper, and fabric waste. Established in 2013 in Ghazipur, Delhi, the initiative focuses on transforming waste-pickers into skilled artisans by providing hands-on training, fair wages, and a dignified, sustainable source of income.

As part of the collaboration, Handpickd will feature Gulmeher’s festive creations on its app, including the handcrafted Summer Dance Diya Set, Kamal Toran, Genda Toran, Earth’s Own Rangoli Colour, and the Diwali Jyoti Gift Box. The campaign celebrates the skill of Gulmeher’s artisans, making it easy for consumers to bring ethical and meaningful products into their homes this Diwali.

Speaking about the collaboration, Anant Goel, Founder & CEO, Handpickd, said, “Diwali is a time when people look for choices that carry deeper meaning. Our partnership with Gulmeher is about spotlighting the talent of these women and the purpose behind every item they craft. By bringing their collection to our platform, we hope to connect our customers with products that support real craftsmanship, sustainability, and dignified livelihoods.”

Anurag Kashyap, Director at Gulmeher, added, “For the women of Gulmeher, Diwali orders mean much more than work. It means dignity, an identity beyond waste-picking, and income that stays in our hands. We are thankful to Handpickd for choosing handmade, sustainable gifts. Every diya for their gift box has been made and packed with pride.”

The Gulmeher collection will be available on the Handpickd app throughout the Diwali festive period.