Today Group Celebrates Two Decades of Building Navi Mumbai with a Global Outdoor stage Campaign

Today Group has unveiled a celebration marking 20 years of building Navi Mumbai across two iconic international cities. Presented through a strong outdoor presence, the campaign features placements at prominent advertising destinations across, London and New York. Using the anniversary milestone, the anniversary communication works on strengthening corporate brand recognition and communicating the developer’s scale, track record and growth ambitions.

The campaign has specifically chosen Canary Wharf, Leicester Square and Outernet in London; and the Nasdaq screen, TSX Entertainment Complex, Broadway Beacon and The Monsta at Times Square in New York. Combining large-format outdoor and digital displays, the media selection offers Today Group high visibility across business, entertainment and cultural destinations, taking a brand built in and alongside Navi Mumbai to an international audience.

Centered on 20 years of building Navi Mumbai, it brings Today Group’s development journey under a unified corporate campaign. Its “Happiness First” philosophy and “Here. Forever.” brand promise forms the messaging base, connecting the scale of the international placements with the trust and long-term customer relationships that underpin its business.

Commenting on the campaign, Bhavesh Shah, Joint Managing Director, Today Group, said, “Our 20-year run is closely linked to Navi Mumbai’s growth and to the customers who have trusted us to build their homes and workplaces. Taking our story to London and New York gives us a platform to celebrate that journey and strengthen recognition of Today Group as we enter our third decade. The choice of outdoor media brings the brand into some of the world’s most visible advertising settings. As it reflects the scale of our ambition, this is a milestone supported by two decades of project delivery and a development portfolio that has only begun expanding.”

For Today Group, the two-city campaign forms part of a broader corporate brand-building effort, bringing greater visibility to the company behind its residential and commercial projects. By presenting a consistent anniversary message across these major international locations, the Group aims to take its recognition among wider audiences as it reinforces confidence among customers, business partners and stakeholders.

Today Group’s development track record comprises over 30 delivered projects and homes for over 3,000 families. The company is currently developing approximately 15 million sq. ft. across Navi Mumbai and Thane, including over 4 million sq. ft. of Grade-A commercial space. With a residential portfolio spanning affordable, mid-market and luxury housing, the Group is using its anniversary campaign to connect its established delivery credentials with its next phase of business growth.