Khushi Kapoor Launches Nailinit, Marking Her Entry into Business

Khushi Kapoor is expanding her career beyond films with her entry into the beauty industry. The actress has joined press-on nails brand Nailinit as Co-founder and Chief Creative Officer, turning her long-standing passion for nail art into an entrepreneurial venture.

Known for her interest in fashion and beauty, Kapoor is exploring a new professional journey through the venture. In an exclusive conversation with The Times of India, she spoke about her association with the brand and explained why entering the beauty industry felt like a natural decision.

For Kapoor, the venture is not simply about associating with a beauty label but also about building a community centred on creativity, beauty and self-expression.

Khushi Kapoor’s Passion for Nail Art Inspired the Venture

Kapoor revealed that getting her nails done has always been an important part of her personal grooming routine. Whether preparing for a vacation, a red-carpet appearance or a special event, she enjoys experimenting with different nail designs.

She often changes her nail looks to complement her outfits, travel plans and occasions. Over the years, this interest has developed into a genuine fascination with nail art and beauty products.

Speaking about Nailinit, Kapoor explained that she was already familiar with the products and had been using similar beauty products for years. When she came across the brand, the association felt like a natural fit, as beauty was a space she had always wanted to explore professionally.

Khushi Kapoor Joins Nailinit as Co-founder and Chief Creative Officer

Kapoor has joined Nailinit in two key roles: Co-founder and Chief Creative Officer. Her involvement extends beyond being the face of the brand, with an opportunity to contribute to its creative direction and broader vision.

According to the actress, she wants the venture to build a community of people who share an interest in beauty and enjoy exchanging ideas, recommendations, tips and tricks.

Her interest in fashion and desire to explore different creative opportunities have also influenced this move. For Kapoor, entrepreneurship offers an opportunity to participate in an industry she personally understands and enjoys.

Her experience as a beauty consumer also gives her a perspective on the products and creative experiences she wants to promote through the brand.

A New Chapter in Khushi Kapoor’s Career

Kapoor’s association with Nailinit marks a new development in her professional journey. As actors increasingly explore business opportunities alongside their entertainment careers, her move represents an entry into the beauty and personal care segment.

Through her roles as Co-founder and Chief Creative Officer, Kapoor will have the opportunity to contribute to the brand’s creative direction and community-building initiatives.

Her latest venture reflects her interest in exploring opportunities beyond the film industry and transforming a personal passion for beauty and nail art into a business venture.