Namobrahma Studios Brings Everyday Moments of Care to Life with IFB Essentials’ Diwali Campaign, ‘Har Din Thoda Sa Khayal’

Creative advertising agency Namobrahma Studios LLP has collaborated with IFB Industries for its latest campaign for IFB Essentials Fluff, titled Har Din Thoda Sa Khayal. Featuring actors Isha Talwar and Omkar Kapoor, the campaign comprises three films – the Diwali Film, Pocket Check and Alarm – that bring the idea of everyday care to life through relatable situations, light-hearted humour and engaging storytelling.

The Diwali Film, released on November 7, 2026, on the occasion of Dhanteras, marks the first release under the campaign. The two subsequent films, Pocket Check and Alarm, will further explore the campaign’s central thought through fresh everyday situations.

Founded in 2022 by filmmaker and producer Kunal Sharma, Namobrahma Studios is a Mumbai-based creative advertising agency working across brand strategy, campaign conceptualisation, advertising films, digital content, social media and integrated communication. With over 12 years of industry experience, Kunal has worked with established filmmakers, including National Award-winning director Sudhir Mishra and filmmaker Anubhav Sinha. His filmmaking background continues to influence the agency’s approach to storytelling, bringing creative thinking and production expertise together.

At the heart of the campaign is the phrase Har Din Thoda Sa Khayal. The creative team identified an interesting dual meaning in the words ‘Thoda Sa’. While it represents the little gestures of care people express towards their loved ones every day, it also connects to the product proposition – the fact that just a little liquid detergent is needed for effective fabric care.

Building on this insight, the campaign communicates a simple thought: a little goes a long way, whether it is the care we show our loved ones or the care we give our clothes. The challenge was to bring these two meanings together without making the films feel like conventional product demonstrations. Instead, the team chose to integrate the product naturally into the storytelling.

The campaign’s central thought was originated by Ipsit Bibhudarshi, Category Head – IFB Essentials, who also provided the creative direction behind Har Din Thoda Sa Khayal. Building on this idea, Namobrahma Studios developed the storytelling and brought the campaign to life through three films.

Sharing his perspective on the campaign, Ipsit Bibhudarshi, Category Head – IFB Essentials, said, “With ‘Har Din Thoda Sa Khayal’, we wanted to celebrate the little gestures of care that make everyday moments special. The idea beautifully connects the care we show our loved ones with the care we give our clothes, while subtly highlighting the product’s promise of effective fabric care with just a little detergent. We are glad to bring this thought to life through relatable storytelling in collaboration with Namobrahma Studios.”

Speaking about the creative execution, Kunal Sharma, Founder, Namobrahma Studios LLP, said, “At Namobrahma, we believe that a good advertisement should do more than communicate a product benefit. It should give people something to connect with. With Har Din Thoda Sa Khayal, what excited us was the simplicity of the thought and the cleverness of its dual meaning. It gave us an opportunity to tell stories that are warm and entertaining while keeping the product relevant to the narrative. I’m glad we could bring this idea to life with IFB, the cast, and a fantastic team behind the camera.”

The campaign takes an entertaining rather than preachy approach to the idea of everyday care. While the main Diwali Film establishes the campaign’s narrative, Pocket Check and Alarm explore the same thought through distinct situations, each with its own personality, rhythm and moments of humour. Together, the films aim to capture little slices of everyday life, where care is expressed through seemingly small but meaningful actions.

Isha Talwar and Omkar Kapoor feature across all three films, bringing their natural chemistry, expressive performances and comic timing to the campaign. Their performances help create a consistent campaign universe while allowing each story to retain its individual character.

The association with IFB Industries is particularly meaningful for Namobrahma Studios, as this marks the agency’s fourth collaboration with the brand. The ongoing relationship has allowed the creative team to develop a deeper understanding of the brand and explore fresh storytelling approaches across campaigns.

Speaking about the collaboration, the Namobrahma team highlighted the trust and familiarity built with the IFB team over the years, which has enabled a more collaborative creative process. The actors also brought tremendous energy to the shoot, helping translate the scripts into effortless and relatable performances.

All three films were shot in a single schedule in Mumbai. One of the key creative challenges was ensuring that the films, despite being built around a common campaign thought, did not feel repetitive. Each film was designed to have its own narrative identity while remaining connected to the larger campaign. The shoot was led by director Seshu Turaga, with the support of the entire production crew, who worked together to bring the creative vision to life.

Campaign Credits:

• Brand: IFB Industries
• Product: IFB Essentials Fluff
• Campaign: Har Din Thoda Sa Khayal
• Films: Diwali Film, Pocket Check and Alarm
• Campaign Thought: Ipsit Bibhudarshi, IFB
• Creative Agency: Namobrahma Studios LLP
• Founder: Kunal Sharma
• Director: Seshu Turaga
• Producers: Kunal Sharma and Saloni Naik
• Director of Photography: Ramani Ranjan Das
• Cast: Isha Talwar and Omkar Kapoor
• Shoot Location: Mumbai
• Main Film Release Date: November 7, 2026

With the Diwali Film setting the tone for the campaign, Namobrahma Studios and IFB Industries will continue to build on the thought of Har Din Thoda Sa Khayal through the upcoming films, Pocket Check and Alarm. The campaign reflects the agency’s continued focus on creating meaningful brand communication through strong creative ideas, relatable storytelling and engaging filmmaking.