Centre Integrates PIB and CBC Under Unified Press Information Bureau Structure

The Ministry of Information and Broadcasting (MIB) has ordered the functional integration of the Press Information Bureau (PIB) and the Central Bureau of Communication (CBC) into a single organisation that will operate under the name Press Information Bureau (PIB). The move aims to bring the government’s media relations, advertising and publicity functions under a unified administrative structure.

The integration will initially cover the headquarters of both organisations in New Delhi, with the restructuring expected to extend to state and branch-level offices in phases.

Unified Administrative and Reporting Structure

Under the new arrangement, the merged headquarters will be headed by the Director General (Coordination), PIB, New Delhi, who will report to the Chairperson of the Communication Board.

All Indian Information Service (IIS) officers at the Additional Director General (ADG) level from the erstwhile PIB and CBC will report to the DG (Coordination). Communication and Media Coordinators (CMCs) posted across ministries and departments in Delhi will also come under this reporting structure.

The integration is intended to streamline coordination between the government’s media relations and publicity functions by bringing the two organisations under a common administrative framework.

R K Jain Appointed DG (Coordination)

As part of the restructuring, R K Jain, former Director General (News) at All India Radio’s News Services Division, has been appointed Director General (Coordination), PIB.

The appointment forms part of the new leadership and reporting arrangement for the integrated organisation.

Integration Builds on Earlier Government Initiative

The latest restructuring follows the government’s 2022 initiative to bring the regional and field offices of PIB and CBC closer. Under the earlier arrangement, officers from both organisations were allowed to share responsibilities.

The latest order extends this integration to the headquarters of the two bodies and establishes a common reporting structure. The process will subsequently be implemented across state and branch-level offices in phases.

With this move, the Ministry of Information and Broadcasting is bringing key government communication functions under one administrative framework, aiming to strengthen coordination across media relations, advertising and publicity operations.