Red Bull India has retained Wavemaker as its integrated media agency on record. The mandate spans media strategy, planning, and buying further strengthening a partnership that has been instrumental in building the brand’s high-impact presence across platforms. The decision underscores Red Bull’s focus on consistency, agility, and performance-driven media execution in an increasingly fragmented digital...
JioHotstar has partnered with Instamart to introduce signal-led advertising bringing commerce intent closer to content consumption than ever before. The collaboration is built on a simple but powerful premise: what users browse, search, and buy can now shape what they see while streaming. By leveraging real-time commerce signals from Instamart, JioHotstar is aiming to offer...
Mumbai: As India’s advertising and marketing ecosystem becomes increasingly platform-driven, Goafest 2026 has announced MediaKart as co-presenter, with LinkedIn and Spotify Advertising joining as powered-by sponsors. The 19th edition of the festival will be held from May 20–22, 2026, at Taj Cidade de Goa Horizon, and is expected to draw over 2,000 professionals from across...
JioHotstar has partnered with OpenAI to introduce conversational AI-led discovery on its platform aimed at transforming how users find and engage with content. At a time when content libraries are expanding faster than ever, discovery has emerged as one of the biggest challenges for streaming platforms. JioHotstar’s latest integration attempts to solve exactly that by...
In a move that underscores the growing importance of strategic communications in India’s competitive QSR space, The Good Edge has been appointed as the PR and communications partner for Westlife Foodworld Limited, which operates McDonald’s India (West & South). The mandate spans a comprehensive communications remit, positioning the agency at the center of one of...
CheQ, India’s leading credit management platform, today announced the launch of the CheQ AU Credit Card in partnership with AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank. This first-of-its-kind co-branded credit card aims to simplify payments, maximise rewards, and bring together credit experiences aligned with the evolving spending habits of India. The...
In a world dominated by algorithms, virality, and real-time narratives, public relations is undergoing a profound transformation. What once revolved around media placements and carefully crafted press releases has now evolved into a fast-moving, perception-driven ecosystem where trust is no longer optional, but essential. Welcome to the credibility economy where trust isn’t just earned, it’s...
Abu Dhabi’s flagship AI Adopters event, Machines Can Think 2026, featured a keynote by Yann LeCun, Professor at New York University on Objective-Driven AI: World Models, Reasoning, and Efficiency which examined how AI systems can move beyond pattern recognition toward goal-oriented reasoning, improved efficiency, and more reliable decision-making in real-world environments. Machines Can Think 2026...
