Mumbai: As India’s advertising and marketing ecosystem becomes increasingly platform-driven, Goafest 2026 has announced MediaKart as co-presenter, with LinkedIn and Spotify Advertising joining as powered-by sponsors. The 19th edition of the festival will be held from May 20–22, 2026, at Taj Cidade de Goa Horizon, and is expected to draw over 2,000 professionals from across advertising, media, and marketing. A Festival Reflecting Industry Shifts Jointly organised by the Advertising Agencies Association of India and The Advertising Club, Goafest continues to mirror the evolution of the industry from traditional formats to digital-first, platform-led strategies. This year’s partner lineup underscores that shift. MediaKart brings a focus on integrated media and digital transformation, while LinkedIn and Spotify Advertising highlight the growing importance of professional networks and audio-led engagement. The partnerships go beyond visibility, reflecting how platforms are becoming active contributors to industry conversations spanning content-led storytelling, platform-first strategies, and evolving consumer engagement. •…
