Abhinav Kumar, who became one of the most recognisable faces of Indian online advertising through Trivago’s India campaigns, has moved into the travel-tech space with the launch of Tripixo, a platform designed to help travel creators monetise their expertise. Tripixo has opened its creator beta, offering travel creators a way to turn the personalised advice...
redBus Hotels, an affordable accommodation platform from redBus, today announced the expansion of its stay offerings with Guaranteed Early Check-In, Hourly Stays, and Book at Zero, designed around the travel patterns and needs of intercity bus travellers. With hotel inventory located in and around key bus stops and terminals, and accommodation options across accessible price...
PhonePe has unveiled its 10-year anniversary anthem film celebrating a decade of driving digital transformation and unlocking progress for over 70 crore registered users across the country. The campaign uses innovative data representation to express gratitude to the consumers who built the brand’s 10-year journey. The film features Shahu Supreme, holder of the Indian record...
Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, has launched a new campaign featuring actor Anushka Sharma, spotlighting its 9KT gold offering and positioning gold jewellery as an option for everyday wear rather than something reserved for special occasions. Sharma, who recently joined Heer by GIVA as its brand ambassador, features in the...
A LinkedIn post framed as a “complaint” has highlighted an unusual product problem for Bombay Shaving Company: a customer is ready to buy another trimmer, but his current one simply refuses to stop working. While most brands focus on convincing consumers that their products are built to last, Bombay Shaving Company has found itself on...
Five Indian professional menswear brands have secured places among Asia’s top 27 retailers in Inside Retail Asia’s inaugural Brand Conviction Index: Asia’s Top 100 Retailers, highlighting the strength of Indian fashion brands in consumer trust and advocacy. Louis Philippe leads the Indian menswear contingent at sixth place, followed by Allen Solly at 20th, Park Avenue...
Dr. Sandeep Goyal, Chairman and Managing Director of Rediffusion Brand Solutions Pvt. Ltd., has been elected President of the Advertising Agencies Association of India (AAAI) for the 2026-27 term. The election was held during the association’s Annual General Body Meeting in Mumbai. Jaydeep R. Gandhi has been elected Vice President of the association. Goyal’s appointment...
NetApp (NASDAQ: NTAP), the intelligent data infrastructure company, has announced its intent to acquire PEAK:AIO, a company specialising in next-generation metadata architecture and high-performance parallel file systems. The planned acquisition is expected to strengthen NetApp’s AI infrastructure roadmap by adding PEAK:AIO’s metadata services and parallel namespace technology. The combined capabilities are designed to help AI...
Rannr, the sports and athleisure footwear brand from House of Lehar, Lehar Footwears, has appointed actor Rajkummar Rao as its new brand ambassador. As part of the association, Rao will feature in Rannr’s upcoming brand campaigns and consumer communication across digital, e-commerce, retail, print and outdoor platforms. The partnership is aimed at strengthening the brand’s...
Festive advertising has never really been about the festival itself. The diya, rangoli, mithai, family gathered around a table and the perfectly dressed home are only visible markers of a much deeper advertising territory: the small, often contradictory behaviours that make celebrations feel personal. It is the person who spends the year complaining about traffic...
