Netflix has awarded its India media mandate to Omnicom Media Group’s Initiative. The partnership comes at a time when streaming platforms are intensifying competition for viewer attention in one of the world’s fastest-growing digital entertainment markets. The mandate is expected to cover media planning, buying, and strategic communication initiatives for Netflix across India. A Strategic...
The advertising landscape around IPL 2026 is witnessing a major shift, with Connected TV (CTV) emerging as a dominant platform for brand engagement and diversity. According to recent industry observations, Google has emerged as one of the most visible advertisers during the tournament, while CTV has outpaced traditional linear television in attracting a wider range...
Creambell Ice Cream has appointed Dentsu to handle its integrated media and creative mandate. The partnership marks a strategic step for Creambell as it looks to enhance its market presence and connect more effectively with consumers across India. A Unified Marketing Approach With this mandate, Dentsu will oversee both media planning and buying as well...
Porsche India has onboarded Ashutosh Dixit, who transitions from Audi AG, where he served as Director – Region China and Hong Kong. The appointment signals Porsche India’s continued focus on strengthening its leadership team as it expands its presence in the Indian market. A Strategic Leadership Addition Ashutosh Dixit brings with him extensive experience in...
Dubai Global News has secured a double victory at the prestigious MEA Markets Awards 2026. The achievement underscores the organisation’s growing influence and commitment to delivering high-quality journalism and innovative content across the Middle East and Africa. A Moment of Recognition Winning two accolades at the MEA Markets Awards highlights Dubai Global News’ ability to...
Nykaa has elevated Pearl Shah to the role of Senior Vice President, Owned Brands – Kay & Private Labels. The appointment highlights Nykaa’s continued focus on strengthening its in-house brand portfolio, a key driver of its long-term growth strategy. Strengthening Owned Brand Portfolio Nykaa’s owned brands, including Kay Beauty and its private label offerings, have...
Growing dominance in India’s OTT ecosystem, Netflix has emerged as the leading platform for Hindi streaming rights in 2025, according to the latest Ormax Stream Track report by Ormax Media. The findings highlight Netflix’s aggressive content acquisition strategy and its continued focus on strengthening its Hindi-language portfolio one of the most competitive segments in the...
Franchise cricket, a consortium led by Lakshmi N Mittal and Adar Poonawalla is reportedly in advanced talks to acquire a stake in Rajasthan Royals. The move signals a potential shift in ownership dynamics for one of the Indian Premier League’s most recognisable teams. While official confirmation is awaited, the development has already sparked significant interest...
Alia Bhatt has partnered with Myntra to address common beauty dilemmas faced by shoppers. The collaboration brings together celebrity influence and digital innovation to create a more intuitive and relatable beauty shopping experience. At a time when consumers are overwhelmed by endless product choices, the initiative focuses on making decision-making simpler, smarter, and more personalised....
Mahesh Samat has stepped down from The Walt Disney Company after a notable nine-year tenure. His exit marks the end of a key chapter in Disney’s India journey, where he played a pivotal role in shaping the company’s regional strategy and growth. A Defining Leadership Journey During his time at Disney, Mahesh Samat was instrumental...
