Two Brothers India Farms has launched Kranti Cookbook, a campaign and participatory AI platform created to rediscover, document and celebrate India’s culinary heritage. Developed by Glassbox, a Komerz company, the initiative directly challenges the lasting impact of colonial food engineering : the colonial-era economic policies that prioritised taxation, exports and commercial crops and influenced how...
FTA Global, a new-age marketing operating system company, today released its FTA Agent Readiness Study 2026, examining how prepared India’s ecommerce ecosystem is for the growing role of AI agents in product discovery, comparison and purchase journeys. The study found that AI agents successfully completed 358 of 450 shopping tasks, or 80%, across 50 Indian...
Crocs has launched a new campaign under its global ‘Feel It All’ platform, featuring global brand ambassador KL Rahul alongside actor Dalip Tahil, creators Rida Tharana and Prish, and bodyguard Amin Khan. The campaign uses the festive season as a backdrop to explore different forms of celebration, self-expression and personal style, while highlighting Crocs’ approach...
Motorola has launched a 100% AI-created festive film ahead of Flipkart’s Big Billion Days sale, which begins on October 8. Built around the line ‘It’s the time to moto’, the campaign combines festive storytelling with product-focused moments across Motorola’s smartphone portfolio. Three Smartphones Take Centre Stage The film features the motorola edge 70 fusion, motorola...
Paul John Whisky, the Indian single malt brand from John Distilleries, has unveiled a new brand identity and packaging design centred on its connection to Indian craftsmanship and its origins in Goa. The new identity is built around the narrative ‘A Journey into Indian Craft’, with the refreshed packaging highlighting the people, places and influences...
PwC Middle East has inaugurated its Google Cloud AI Experience Zone in Riyadh, a dedicated space designed to help organisations across Saudi Arabia accelerate their artificial intelligence (AI) transformation journeys. Located at Laysen Valley, the regional headquarters of PwC Middle East, the AI Experience Zone will serve as a hub where clients can gain hands-on...
Ranveer Singh has joined Ray-Ban and Ray-Ban Meta as the brand’s first brand ambassador for India, marking a new chapter for the eyewear brand in the Indian market. Singh has had a long-standing relationship with Meta, with multiple collaborations over the years. His association with Ray-Ban brings together the brand’s heritage in self-expression and culture...
Abhinav Kumar, who became one of the most recognisable faces of Indian online advertising through Trivago’s India campaigns, has moved into the travel-tech space with the launch of Tripixo, a platform designed to help travel creators monetise their expertise. Tripixo has opened its creator beta, offering travel creators a way to turn the personalised advice...
redBus Hotels, an affordable accommodation platform from redBus, today announced the expansion of its stay offerings with Guaranteed Early Check-In, Hourly Stays, and Book at Zero, designed around the travel patterns and needs of intercity bus travellers. With hotel inventory located in and around key bus stops and terminals, and accommodation options across accessible price...
PhonePe has unveiled its 10-year anniversary anthem film celebrating a decade of driving digital transformation and unlocking progress for over 70 crore registered users across the country. The campaign uses innovative data representation to express gratitude to the consumers who built the brand’s 10-year journey. The film features Shahu Supreme, holder of the Indian record...
