Diet Coke has appointed Ogilvy as its creative partner for the UK and EMEA region. The mandate will see Ogilvy take charge of shaping the brand’s creative direction, delivering integrated campaigns that resonate with evolving consumer expectations. The partnership signals Diet Coke’s intent to refresh its brand narrative and strengthen its cultural relevance across key...
Curativity has been awarded the creative mandate for Gulf Oil Lubricants India. The partnership will see Curativity take charge of the brand’s integrated creative strategy, spanning campaigns, digital storytelling, and brand communication. The win comes at a time when Gulf Oil Lubricants India is looking to strengthen its market positioning through sharper, more consumer-centric narratives....
Jack Daniel’s has appointed 22feet Tribal Worldwide as its integrated creative agency. The mandate will see the agency handle end-to-end creative responsibilities, including digital storytelling, brand campaigns, and consumer engagement initiatives. The partnership comes at a time when brands in the alco-bev category are increasingly focusing on innovative, surrogate, and experience-led communication to stay relevant...
adidas Originals has partnered with Ranveer Singh to unveil India’s first co-created Superstar sneaker. The collaboration marks a significant milestone for the brand as it deepens its focus on localisation and cultural relevance in one of its fastest-growing markets. The launch reflects adidas Originals’ evolving strategy moving beyond global templates to create products that are...
Fixderma has rolled out a new sunscreen campaign anchored in a catchy, Gen Z-focused jingle film. The move reflects the brand’s evolving marketing strategy one that leans into music, relatability, and short-form content to drive engagement. As skincare awareness grows among younger consumers, Fixderma is positioning itself as a brand that not only delivers efficacy...
Kelvinator has launched its disruptive ‘Summer Paused’ 3D out-of-home (OOH) campaign, turning everyday cityscapes into immersive storytelling canvases. The campaign leverages cutting-edge 3D outdoor technology to visually “freeze” moments of intense heat reinforcing the brand’s cooling proposition in a strikingly creative way. As temperatures soar, Kelvinator is not just selling appliances it’s selling the idea...
Skechers has teamed up with Suryakumar Yadav to spotlight its core proposition lightweight comfort and on-field agility. The collaboration aims to reinforce Skechers’ growing presence in the performance footwear category, particularly within cricket and training segments. As the brand continues to expand its sports portfolio in India, the association with one of cricket’s most dynamic...
Let’s be honest – most phones in the ₹20K–₹30K range are starting to feel the same. Similar designs, similar specs and features that sound impressive but don’t always make a real difference in everyday use. But every once in a while, a phone comes along that feels a little different. For me, that’s been the...
Dubai has taken a decisive leap into the future of urban mobility with the completion of the world’s first fully ready flying taxi station. Located near Dubai International Airport, the newly developed vertiport is set to redefine how people move across the city cutting travel time between key destinations to just minutes. The milestone reinforces...
Google has rolled out its “personal intelligence” capabilities for Google Gemini users across the Arab world. The update marks a strategic step in making AI not just smarter but more intuitive, context-aware, and tailored to individual users. The move comes at a time when the AI race is shifting from raw capability to relevance and...
