Kim You Jung has been named the new global brand ambassador for CHARLES & KEITH, marking a significant collaboration between one of South Korea’s most recognised entertainment stars and the internationally renowned fashion accessories brand. The partnership reflects CHARLES & KEITH’s continued focus on strengthening its global presence while connecting with fashion-conscious consumers through influential...
Setting a bold new benchmark in real estate marketing, Hubtown Limited has launched a groundbreaking 3D anamorphic Out-of-Home (OOH) campaign across Mumbai for its premier residential project, Rising City at Ghatkopar East. Moving away from traditional static billboards, this highly interactive campaign transforms how developers communicate trust, readiness, and opportunity by highlighting that Rising City...
Honasa Consumer Limited, India’s leading digital-first beauty and personal care company, today announced the appointment of Richa Gupta as Senior Vice President. In her new role, she will lead the company’s ecommerce business, driving growth across marketplaces, quick commerce, and emerging digital channels, accelerating the company’s ecommerce strategy, strengthening consumer engagement, and unlocking new growth...
The 12th HR Tech Summit and Awards 2026 concluded at The Westin Gurgaon, New Delhi, with HR Anexi standing out as the exclusive AI Transformation Partner through its practice, BOTS.AI. The company delivered a sharp message to CHROs: AI is not a tech problem; it is a people problem, and it belongs in HR’s hands. A key...
In a category often dominated by product-centric communication, ITC Mangaldeep’s latest brand film takes a refreshingly human route. The campaign shines a spotlight on the brand’s unique ‘Sixth Sense’ initiative, an ongoing program that places visually impaired individuals at the heart of its fragrance development process. Conceptualised by Ogilvy, the film moves beyond conventional conversations...
As the countdown to the FIFA World Cup 2026 gathers momentum, music is once again becoming a powerful force in shaping the tournament’s global cultural narrative. Adding an Indian touch to football’s biggest stage, Nora Fatehi has unveiled ‘Siir Siir’, a high-energy track that forms part of the Official FIFA World Cup 2026 Album. The...
AB InBev has launched its global ‘Cheers to Bars’ campaign ahead of the FIFA World Cup 2026, celebrating the important role bars, pubs, and hospitality venues play in bringing football fans together during some of the world’s biggest sporting moments. The initiative aims to recognise local venues as community gathering spaces where fans experience the...
A proposed acquisition involving Paramount Global and Warner Bros. Discovery is reportedly facing mounting regulatory pressure as U.S. authorities prepare a potential antitrust lawsuit aimed at blocking the transaction. The development highlights the increasing scrutiny major mergers and acquisitions are attracting from competition regulators, particularly in industries where consolidation could significantly influence market dynamics, consumer...
New York has introduced new regulations requiring advertisers to disclose the use of AI-generated “synthetic performers” in advertisements, marking a significant step toward greater transparency in the rapidly evolving world of artificial intelligence and digital content creation. The new law aims to ensure consumers are aware when characters, actors, influencers, or spokespersons featured in advertisements...
Omnicom Advertising Group India has entrusted Rohan Mehta with expanded leadership responsibilities, marking a significant milestone in his professional journey and reflecting the organisation’s confidence in his ability to guide the business through its next phase of growth and transformation. As the advertising and marketing industry continues to evolve rapidly, leadership roles are becoming increasingly...
