Cashfree has launched its festive campaign, ‘Mithai Joint Family’, featuring comedian Biswa Kalyan Rath. Built around the familiar soan papdi joke, the campaign questions the tendency to choose payment gateways by default and highlights additional features businesses can consider when selecting a provider. Turning a Soan Papdi Joke Into a Business Insight The campaign draws...
The UAE’s PropTech sector is undergoing rapid transformation as the country continues to strengthen its position as an innovation hub. The growing adoption of property technology is reshaping different stages of the real estate lifecycle, with Virtual Reality (VR) and Augmented Reality (AR) emerging as important tools for developers, architects and buyers. PropTech Market Set...
In a smartphone market where launches often focus on specifications, pricing and feature comparisons, Krea8 took a different approach for the launch of Lava Virat, starting with a consumer perception challenge rather than the product’s specifications. The independent creative agency identified that the challenge was not simply communicating what was new about Lava Virat, but...
Villain, one of India’s fastest growing men’s fragrance and grooming brands from BRND.ME, took its Gold Revolver Eau de Parfum, India’s only revolver-shaped perfume, out for a spin across Bengaluru with a two-day auto-hood branding activation. The campaign turned auto rickshaws into moving brand canvases across some of the city’s busiest commercial and commuter hubs....
Macaw Paints, the decorative paints brand from the house of Shyam Steel, unveils its second television commercial starring Kartik Aaryan, this time reimagined as ‘The Macaw Genie’, a larger-than-life wish granter who sprinkles a little magic and colour wherever he goes, transforming ordinary homes into extraordinary ones with a snap, a swirl and a splash...
Liberty Shoes has launched its Autumn-Winter 2026 (AW26) campaign, ‘Chalo Apni Chaal’, using familiar games such as chess and cards to explore individuality, personal choices and the different ways people approach life. A Campaign Built Around Individual Choices The campaign is based on the idea that, much like a game, life is shaped by the...
Groversons Paris Beauty, the flagship lifestyle brand of Groversons Group, has appointed Teammate PR as its public relations agency of record. The partnership is aimed at strengthening the brand’s media presence, sharpening its brand narrative and connecting its seven-decade legacy with conversations around the future of intimate and lifestyle apparel. Building on a Seven-Decade Legacy...
Digital Dubai has launched “DigiPro”, an initiative aimed at developing the capabilities of information and communications technology (ICT) specialists across the Dubai Government. The initiative is designed to strengthen the readiness of government technology professionals to manage fast-moving technological changes and emerging risks while supporting the continuity and resilience of government services and operations. Strengthening...
adidas has unveiled its “You Got This” campaign ahead of the Asian Games and Asian Para-Games 2026, celebrating India’s athletes and the people whose encouragement supports them as they prepare to represent the country on the continental stage. Celebrating the Voices Behind India’s Athletes The campaign is built around the belief that every athlete carries...
Sony Pictures Networks India’s (SPNI) newest entertainment property, Family Full House with Rohit Sharma, has made a record-breaking debut across Sony Entertainment Television and Sony LIV. On Sony LIV, the show registered the biggest-ever launch-day for any non-fiction property on the platform following its premiere on September 19. The landmark premiere was accompanied by extraordinary...
