The International Advertising Association (IAA) India Chapter hosted the 13th edition of the prestigious IAA Leadership Awards on August 7, 2026, at Mumbai, bringing together over 250 distinguished leaders from business, marketing, advertising, media and entertainment. Held under the theme ‘The Power of Balance’, the 2026 edition recognised leaders who have demonstrated the ability to...
Abbhinav R Jain, Co-founder & Chief Financial Officer, AdCounty Media For decades, fintech advancement mostly followed a known strategy: attracting customers through marketing, improving how people are convinced to buy fintech’s products or services, and increasing expenses as long as CAC remains lower than LTV. This was a model that was meant to help fintech...
For nearly two decades, the digital marketing playbook revolved around one primary goal: ranking high on Google. Today, that strategy is no longer enough. Consumers are increasingly moving beyond traditional search engines and turning to AI assistants such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. Instead of typing short keywords, users are asking conversational...
NODWIN Gaming, a global leader in youth entertainment, today announced that KICK, the world’s fastest-growing livestreaming platform, has secured the exclusive digital streaming rights for BGMI Masters Series (BGMS) Season 5, becoming the tournament’s official Digital Streaming Partner. The partnership marks an important milestone in the evolution of BGMS as the tournament continues to expand...
Building on the momentum of Zydus Lifesciences Limited’s #LiverKiSuno campaign, TheSmallBigIdea (TSBI) scripted and produced an influencer-led initiative featuring actors Vivek Dahiya and Sana Makbul. The initiative takes the campaign’s core message to digital audiences through relatable, everyday storytelling. The #LiverKiSuno campaign introduced the idea of hidden “villains” affecting liver health through one of India’s most recognised on-screen villains, Ashish Vidyarthi. It spotlighted excess body weight,...
Indian chess will enjoy its strongest-ever representation at the Esports World Cup (EWC), with four Grandmasters set to compete in the Chess tournament at EWC 2026, scheduled to take place in Paris from August 11 to 15. Grandmasters Nihal Sarin, Aravindh Chithambaram, and Pranesh M, representing esports and gaming content powerhouse S8UL Esports, will be...
Prime Video, India’s most-loved entertainment destination, today unveiled the trailer for the second season of its unscripted Original series, The Traitors. Set against the grandeur of Jaisalmer’s royal Suryagarh Palace, the upcoming season sees Karan Johar return as the master orchestrator of a reality series where trust is a luxury, deception is a strategy, and...
Before the first question is asked on Kaun Banega Crorepati (KBC), India’s leading brands have already locked their answer. Reinforcing its position as one of India’s most coveted advertising properties, KBC Season 18 on Sony Entertainment Television heads into its August launch with a strong and diverse roster of over 25 sponsors. As this season...
Ideabaaz, India’s leading startup-investor ecosystem, has partnered with All About Music X, India’s premier music business conference, to launch ‘Pitch to Investors’, a dedicated platform connecting promising early-stage startups with leading venture capitalists and investors shaping the future of music, media, entertainment, and technology. Taking place during All About Music X from 25–27 August at...
Independent brand strategy consultancy OPEN Strategy & Design has announced key leadership elevations as it enters its next phase of growth. Radhika Dhuru and Vatsala Bisen have been elevated to Executive Creative Directors, while Varun Bedi has been appointed Executive Business Director. Collectively, Vatsala, Radhika, and Varun bring nearly six decades of experience across branding,...
