Digital Dubai has launched “DigiPro”, an initiative aimed at developing the capabilities of information and communications technology (ICT) specialists across the Dubai Government. The initiative is designed to strengthen the readiness of government technology professionals to manage fast-moving technological changes and emerging risks while supporting the continuity and resilience of government services and operations. Strengthening...
adidas has unveiled its “You Got This” campaign ahead of the Asian Games and Asian Para-Games 2026, celebrating India’s athletes and the people whose encouragement supports them as they prepare to represent the country on the continental stage. Celebrating the Voices Behind India’s Athletes The campaign is built around the belief that every athlete carries...
Sony Pictures Networks India’s (SPNI) newest entertainment property, Family Full House with Rohit Sharma, has made a record-breaking debut across Sony Entertainment Television and Sony LIV. On Sony LIV, the show registered the biggest-ever launch-day for any non-fiction property on the platform following its premiere on September 19. The landmark premiere was accompanied by extraordinary...
The India Chapter of the International Advertising Association (IAA) hosted the IAA Voice of Change Roundtable yesterday at Taj City Centre, Gurugram, bringing together leaders from advertising, marketing, media and content to discuss the evolving landscape of gender representation and inclusion in the industry. IAA Voice of Change is a pioneering initiative by the IAA...
Ahead of its premiere, Family Full House with Rohit Sharma, has attracted a strong line-up of brand partners across categories on Sony LIV, reflecting early advertiser confidence in the platform’s newest entertainment format. The show will feature Rohit Sharma in a never-seen-before avatar, away from the cricketing field. Bringing together families, celebrities and entertaining challenges, Family Full...
Flipkart has rolled out a new film, Yahan Kuch Bhi Ho Sakta Hai, for its Big Billion Days 2026 campaign. The film explores how unexpected moments can change the course of an otherwise ordinary day, turning situations of misfortune into surprising moments of luck. The campaign features actors Sreeleela, Aneet Padda and Jackie Shroff, alongside...
Swiss Beauty has joined Bigg Boss Season 20 as the Special Partner in the makeup category, expanding the beauty brand’s presence in television entertainment. The season premiered on September 6, 2026, on Colors TV and JioHotstar, with Salman Khan returning as host. Brand Presence Inside the Bigg Boss House As part of the partnership, Swiss...
Platformance today launched Ads Inside Intelligence, a new advertising product designed to help brands understand and improve their visibility inside ChatGPT while reaching consumers who are actively asking questions about their categories. The product combines measurement and media buying in a single platform. Its regional rollout covers 13 markets, with the UAE and Saudi Arabia...
The ’80s are officially having their Instagram moment. From big hair and retro fits to AI-generated throwbacks, everyone suddenly wants to know what their ’80s alter ego would look like. But while the internet needs a prompt to go back in time, Timex simply needs a watch. Bringing its archive back into the spotlight, Timex’s...
Dollar Industries, a leading brand in India’s hosiery industry, has extended its association with superstar Mahesh Babu as the brand ambassador of Dollar BigBoss for the South Indian market. The continued partnership comes after Dollar introduced its range of products in the South Indian market in 2024. According to the company, the brand has recorded...
