Royal Air Maroc has selected Merkle MENA, a dentsu company, as its SEO, content and generative engine optimisation (GEO) partner following a competitive pitch. The partnership will support the Moroccan national carrier in expanding its digital visibility and strengthening connections with travellers across the Middle East, Africa and international markets. Integrated Search and Content Strategy...
Nisara, an Indian lifestyle fragrance brand, has launched its latest chocolate-inspired fragrance, Chocolate Obsession. Following the success of its top-selling fragrances Vanilla Rush, Cherry Bloom and Caramel Crush, Nisara continues to create scents that blend indulgence, elegance and everyday appeal Chocolate Obsession is Nisara’s tribute to one of the world’s most irresistible pleasures—fine chocolate. Rich,...
Timex Group India, one of India’s leading watchmakers, will headline Delhi Times Fashion Week 2026 as the Title Sponsor, taking place from 18th to 20th September in New Delhi. The association marks a strategic extension of Timex’ continued presence in India’s fashion and lifestyle ecosystem, bringing its latest range of watches to one of the...
Stable Money has launched Badhte Jao, a national brand campaign for Fixed Deposits that seeks to give the traditional savings instrument a more contemporary cultural identity. The campaign is built around a simple proposition: while Indians invest across multiple financial products, the FD continues to play an important role in funding milestones such as weddings,...
Ruchika Malhan Varma has joined AI-enabled insurer Mahindra Manulife Insurance as Chief Marketing and Customer Officer, according to her updated LinkedIn profile. The appointment brings an experienced marketing and customer leadership professional to the insurance company as it continues to build its presence in the market. Varma moves to Mahindra Manulife Insurance from Generali Central...
Indian Express Group Partners with OpenAI to Bring Indian Journalism to ChatGPT The Indian Express Group and OpenAI have announced a strategic partnership aimed at helping more consumers discover and engage with the Group’s original journalism through ChatGPT. Under the partnership, content from participating Express Group publications will become more discoverable in ChatGPT. When selected...
SOCIALEYEZ Expands Saudi Presence with Mueen Business and Mutakamela Insurance SOCIALEYEZ has expanded its client base in Saudi Arabia with the addition of Mueen Business and Mutakamela Insurance, strengthening the agency’s growing presence in the Kingdom. The two partnerships began in March 2026, with SOCIALEYEZ providing creative and digital communications support to both organisations. The...
New AI Platform to Enable Fan Co-Creation Universal Music Group (UMG) and ElevenLabs have announced a multi-year licensing agreement and strategic collaboration to develop a new AI-powered music creation platform for fans, while also exploring AI audio products for artists and songwriters. The partnership marks ElevenLabs’ first collaboration with a major music label and combines...
Weeks after the festival of Onam, Maitri Advertising’s latest campaign for Mathrubhumi continues to generate widespread engagement and conversation across social media platforms. In an industry where digital content often suffers from a brief shelf life, the campaign’s sustained momentum underscores the agency’s commitment to enduring, craft-led storytelling. The campaign exemplifies Maitri’s core belief: regional...
Prime Video, India’s largest streaming service for exclusive Originals, today unveiled the trailer for its upcoming Prime Original movie Don’t Be Shy, a young adult romantic comedy about friendship, first love, heartbreak, questionable decisions, and the wonderfully messy journey of figuring out life when it refuses to stick to the script. Written and directed by...
