Publicis Sapient and Salesforce have unveiled a new report exploring the rise of agentic commerce, signalling what industry experts believe could become a transformative shift in the future of retail, customer engagement, and digital commerce ecosystems. The report focuses on how AI-powered autonomous systems often referred to as agentic AI are reshaping the way retailers...
Sony Pictures Networks India has officially moved away from the Culver Max identity and returned to its long-established legacy branding, marking a significant strategic shift in the company’s brand positioning within India’s highly competitive entertainment and media industry. The move reflects the continued importance of familiarity, trust, and long-term brand recognition in an increasingly fragmented...
Snabbit, India’s largest quick home services platform, today announced its entry into the beauty services category with an instant salon-at-home offering that brings trained beauty professionals to customers’ homes within minutes. The move marks Snabbit’s expansion into what it believes is a high-frequency category with a large addressable market. While categories like food delivery, groceries...
Prime Video, India’s most loved entertainment destination, today announced June 5 as the worldwide premiere date of its upcoming Prime Original series The Pyramid Scheme. Produced by The Viral Fever, created by Shreyansh Pandey, directed by Ashish R Shukla and Shreyansh Pandey, this drama explores the intriguing yet complex world of pyramid schemes and the...
The rapid rise of Agentic AI is beginning to trigger major conversations across the Middle East’s advertising and marketing ecosystem, as brands, agencies, and technology companies explore how autonomous AI systems could fundamentally transform campaign planning, media buying, content production, and consumer engagement. Unlike traditional AI tools that primarily assist with specific tasks, Agentic AI...
PRP Group has expanded its national footprint with the opening of new offices in Mohali and Pune in Q1 FY27. The Mohali office, located in Sector 74, was recently inaugurated and will serve as a key hub for PRP Group’s Upper North operations. The Pune office, situated in Hinjewadi, further strengthens PRP Group’s presence in...
In a remarkable demonstration of advanced critical care and multidisciplinary expertise, doctors at Yashoda Hospitals successfully treated a 58-year-old patient suffering from life-threatening complications, including Sepsis with Multi-Organ Dysfunction Syndrome (MODS), Acute Respiratory Distress Syndrome (ARDS), and Viral Myocarditis, ensuring his safe recovery and discharge. The patient, Mr. Mogili Velpula from Karimnagar district, was admitted...
Flipkart Commerce Cloud has launched a new campaign celebrating women who return to their professional journeys after motherhood, shining a spotlight on resilience, ambition, and personal reinvention. The campaign reflects the growing industry focus on workplace inclusivity, career re-entry support, and evolving conversations around women balancing motherhood and professional aspirations. By focusing on emotional storytelling...
IKEA India has partnered with SOCIAL to introduce an immersive café-bar experience in Mumbai, blending food, design, entertainment, and experiential retail into a unique lifestyle destination. The collaboration reflects the growing shift toward experience-driven marketing, where brands aim to create deeper emotional engagement through interactive physical spaces rather than traditional advertising alone. The partnership highlights...
A cultural reference made by PM Narendra Modi during his visit to Italy has unexpectedly evolved into one of India’s latest viral internet moments, with brands rapidly embracing the now-trending “Melody” wave across social media platforms. What began as a light-hearted cultural interaction quickly transformed into a marketing opportunity, as companies, creators, and digital audiences...
