This Teacher’s Day, Aditya Birla Sun Life Mutual Fund (ABSLMF), in collaboration with creative partner AGENCY09, goes beyond conventional messages of gratitude to ask a simple question,”While we remember our teachers, do we remember the lessons they taught us?” Built on this insight, the campaign titled ‘The Comeback Morcha’ crafted using AI brings familiar classroom...
The India Chapter of the International Advertising Association (IAA), with knowledge partner UNICEF, will host the IAA Voice of Change Roundtable on 17 September 2026 at the Taj City Centre, Gurugram, from 2 pm onwards. The afternoon will feature key findings and insights from the midline study, followed by a focused panel discussion on: “IAA...
Wildflower Naturals, the consciousness-driven beauty and wellness brand that merges traditional Indian beauty practices with botanicals and modern formulating techniques, has extended its presence in the quick-commerce space through its tie-up with Swiggy Instamart. This expansion is a significant milestone for Wildflower Naturals’ omnichannel journey, which includes D2C, marketplaces, offline retail, and quick commerce on...
: The Satara hills don’t make it easy for any runner. Twenty-one kilometres of sustained climb, run in heat, UV exposure and humidity that punish anyone who doesn’t pace themselves. At the 15th edition of the Satara Hill Half Marathon this year, TechnoSport, India’s largest activewear brand, is transforming the 21.0975 km Satara Hill Half...
OpenAI has expanded ChatGPT Ads to the Middle East and North Africa (MENA), opening its self-service advertising platform to marketers across the region as the company continues to scale its global advertising business. The MENA rollout began on August 31, alongside the addition of markets across India and Europe. Advertisers in eligible markets can purchase...
NODWIN Gaming, a global leader in youth entertainment, today announced the final 16 teams set to compete in the Grand Finals of the BGMI Masters Series (BGMS) Season 5, as the tournament enters its decisive final stage. From September 4 to 6, the finalists will compete across 18 matches for the BGMS Season 5 championship...
Hiffin, a growing name in the imaging and photography accessories segment, received an encouraging response from photography enthusiasts, content creators, professionals and industry visitors during its participation at Photo Video Asia 2026, held from August 30 to September 1, 2026, at Bharat Mandapam(Pragati Maidan), New Delhi. The three-day exhibition brought together leading players and professionals...
8Bit Creatives, India’s leading gaming talent management agency, has entered the broadcast and live production space with its appointment as the Official Broadcast & Production Agency for Season 4 of the Tech Mahindra Global Chess League (GCL), the world’s largest franchise-based chess league, promoted by Tech Mahindra in partnership with FIDE, the International Chess Federation....
CyberPowerPC India is expanding its focus within the education ecosystem, working with schools, colleges, universities and specialised institutes to help them build technology environments around the actual needs of their students and learning programmes. The company has already been working closely with institutions including Karnavati University, Gandhinagar, and Whistling Woods International, supporting their efforts to...
Global creative communications agency PURPLE has expanded into the Middle East and North Africa (MENA) with the launch of PURPLE MENA, headquartered in Dubai and led by Sonia Ben Maaouia and Emma Norström as Managing Directors. The new regional operation will provide a range of services including strategic communications, brand positioning, media relations, talent partnerships,...
