Before launching chocolates, burgers or lunch kits, Jimmy Donaldson better known as MrBeast spent years building something far more valuable: audience trust. His rise wasn’t fuelled by conventional marketing. Instead, every YouTube video became an opportunity to strengthen his relationship with millions of viewers. By the time he entered the consumer goods space, he had...
In a pioneering step towards human-centric use of technology, Adani Navbharat Developers Private Limited (ANDPL), the SPV leading the Dharavi Redevelopment Project (DRP), has launched Dharavi Didi, an interactive AI companion designed to provide Dharavikars with instant and anytime access to verified project information. As one of Asia’s largest urban redevelopment initiatives moves forward, many...
Myntra Jabong India Pvt. Ltd. (MJIPL), the B2B wholesale entity of Myntra, has entered into a strategic partnership with the Benetton Group-owned brand Sisley to expand in India. The association gives MJIPL the right to distribute the brand’s range of products while holistically scaling Sisley’s omni-channel presence in India. As a part of the master...
India has qualified for the Rocket League main event at the inaugural Esports Nations Cup (ENC) 2026 after producing an impressive run in the Asia Pacific Regional Qualifier. The team secured one of the region’s three qualification spots and will represent the country at the global nation-based esports competition in Riyadh, Saudi Arabia, from November...
With World Beer Day around the corner, consumers are looking beyond simply raising a glass to celebrating meaningful moments with friends and family. From cosy house parties and game nights to intimate dinners and weekend catch-ups, beer is becoming an integral part of bringing people together over great conversations and shared experiences. Making these occasions...
Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Limited (“Axis Max Life”/“Company”), has deployed GreyLabs AI’s Voice AI Suite, purpose-built for BFSI enterprises, to unlock deeper customer intelligence and drive sales effectiveness. The deployment has enabled Axis Max Life to move beyond limited, selective call reviews to 100% AI-led assessment of...
“Somewhere in India right now, a livestream is attracting more viewers than many primetime television shows ever will. There are no scripts, no ad breaks just a creator and a community interacting in real time. That’s a fundamentally different form of media. What makes gaming creators so powerful isn’t just their reach; it’s the relationships...
The Esports World Cup 2026 Week 2 is done, and Paris has seen four more trophies lifted in an action-packed Championship Weekend. Free Fire and Mobile Legends: Bang Bang brought mobile esports to the global stage on Saturday, before Dota 2 and League of Legends crowned new winners to round off a rollercoaster of a...
RENÉE Cosmetics, one of India’s fastest-growing beauty brands, has collaborated with internet sensation and Bollywood’s favourite “BFF,” Orry (Orhan Awatramani), for its upcoming micro-drama series. Designed for today’s digital-first audience, the campaign blends beauty with entertainment, tapping into the growing popularity of short-form, story-led content that keeps consumers engaged while staying rooted in the latest...
NIVEA Egypt has introduced an immersive ‘NIVEA Fuel Bar’ pop-up activation as part of its latest campaign for Daily Fluid SPF 50+ sunscreen, offering consumers an engaging brand experience that reinforces the importance of everyday sun protection. Designed as an interactive installation, the activation has quickly gained traction on social media, earning praise for its...
