The global advertising and marketing industry is witnessing another major transformation as WPP announced that it has secured a worldwide AI-led marketing mandate for Jaguar Land Rover. The partnership signals a growing shift toward artificial intelligence-powered marketing strategies as global automotive brands increasingly invest in data-driven customer engagement and digital transformation. The move further strengthens...
BRND.ME’s MyFitness has rolled out a new digital campaign featuring actor, performer and fitness enthusiast Nataša Stanković. The film brings together MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats to spotlight a protein-rich breakfast routine built around taste, convenience and indulgence. The campaign is rooted in a simple idea: healthy eating does...
Building buzz ahead of the 24th edition of its marquee event, the End of Reason Sale (EORS), Myntra has unveiled a highly engaging and relatable marketing campaign. Spotlighting compelling value across 6 million+ styles from an array of fashion, beauty, and lifestyle brands, the two films feature Ranbir Kapoor, Kiara Advani, and a star-studded cast....
redBus, the world’s largest online bus ticketing platform, is witnessing a strong surge in intercity travel from Delhi ahead of the pilgrimage travel window. Data from the redBus platform indicates that bus bookings from Delhi are projected to grow by 28% between 1st May till 2nd June 2026 (compared to the same period last year),...
Rising geopolitical tensions across the Middle East are beginning to expose vulnerabilities within the global luxury duty-free and travel retail industry, a sector that has witnessed rapid post-pandemic recovery driven by international tourism, premium consumer spending, and expanding airport retail ecosystems. As uncertainty impacts travel sentiment, airline operations, and regional mobility, industry observers are increasingly...
Apollo Hospitals today announced that celebrated music composer and playback singer Mr. Anirudh Ravichander has been chosen as the brand ambassador for ProHealth by Apollo Hospitals, an AI-powered, personalised, predictive, and preventive health program. With this partnership, Apollo Hospitals is launching a national campaign designed to connect with younger audiences and encourage a preventive care...
Netflix continues to strengthen its advertising-driven streaming strategy as its ad-supported subscription tier reportedly reaches 250 million viewers globally, marking a major milestone in the platform’s evolving business model and international expansion efforts. The growth reflects the increasing popularity of lower-cost streaming options among consumers while highlighting how advertising-supported models are becoming a critical revenue...
Vantara, widely recognised for its wildlife rescue, rehabilitation, and conservation initiatives, is drawing industry attention after reports and discussions around its unexpected association with the artisanal gelato and lifestyle space began surfacing online. The move seen by many as unconventional has sparked conversations across branding, hospitality, and consumer culture circles about how modern organisations are...
Marriott Bonvoy has expanded its partnership with the International Cricket Council (ICC) to include the Women’s T20 World Cup 2026, reinforcing the hospitality brand’s growing investment in global sports marketing and fan engagement initiatives. The expanded collaboration reflects the rising commercial value of women’s cricket and the increasing interest among global brands in associating with...
“Benne-fication,” a term being used to describe the excessive replication, over-commercialisation, or saturation of a once-fresh cultural, branding, or content style. What may have started as an engaging creative trend is now, for many consumers, becoming a symbol of digital fatigue, repetitive branding, and overstimulation. The conversation highlights a growing challenge facing brands, creators, and...
