India’s growing optimism around artificial intelligence, strong appetite for learning and expanding entrepreneurial culture are making the country an increasingly distinctive market for LinkedIn. According to Nicole Leverich, Chief Communications Officer at LinkedIn, these trends are also providing insights into how professional communication is evolving globally. Speaking to afaqs! during her India visit for the...
From high-performance haircare and skin-first formulas to long-wear colour and everyday beauty essentials, HUL Beauty & Wellbeing’s latest launches bring a fresh wave of innovation to the beauty shelf. Think smarter formulations, targeted actives and effortless beauty solutions designed for the way we live now. Here are the launches worth knowing about. Formulated for sensitive...
India’s biggest pop-culture festival is all set to take over new territories, as Comic Con expands its fandom by announcing its first ever Navi Mumbai edition scheduled for November 28 and 29 at CIDCO Exhibition & Convention Centre, Navi Mumbai. With Navi Mumbai added to the calendar, Comic Con will bring its signature mix of...
Author – Tarek Sharafeddine, Managing Director, Neotic Media The advertising industry is going through one of its fastest periods of transformation. AI is reshaping how we develop ideas. Automation is changing how campaigns are planned and optimized. Data is becoming more accessible, dashboards more sophisticated, and technology platforms increasingly capable of doing in minutes what...
For S8UL creator Joker Ki Haveli, supporting communities affected by floods has gone beyond raising funds online. After mobilising the gaming and esports community through a charity livestream that raised ₹4.85 lakh for flood relief in Nepal, the creator has continued his efforts on the ground in Assam, personally visiting flood-affected villages and contributing towards...
Mamaearth Enters the AI Advertising Era Honasa Consumer has partnered with commerce media company Criteo to advertise its beauty and personal care brand Mamaearth on ChatGPT, with co-founder Ghazal Alagh stating that the company is the first Indian advertiser to use the AI platform. The partnership comes as OpenAI expands ChatGPT advertising in India, giving...
World Talent Organization USA (WTO USA) has appointed Primex Group as its Official Partner for India Operations, strengthening its presence in the country and expanding initiatives linked to The Brand Bharat and International Business Certification. Under the leadership of Founder Nitesh Desai, Primex Group will support the coordination and development of designated WTO USA initiatives...
An executive has officially closed their Dentsu & Heineken chapter after several years, reflecting on the people and teams who played an important role in shaping the experience. In a LinkedIn post, the executive expressed gratitude to the people leaders they worked with, including Olivia Bågander, Angelo Senatore, Lisa van Vliet, Vasiliki Boura, Nathalie Meier...
PR Professionals (PRP), India’s leading integrated communications firm and the flagship company of PRP Group, has been awarded the public relations mandate for Spark Minda Group, India’s leading automotive integrated systems and solutions provider and a partner to global automotive OEMs. With over six decades of legacy, Spark Minda is a technology-focused mobility solutions provider,...
Walther Kranz has entered into a strategic partnership with Germany-based communications agency schoesslers, expanding its European reach and strengthening its cross-border communications capabilities. The partnership combines schoesslers’ expertise and German market network with Walther Kranz’s established presence in Dubai, Istanbul and Baku. Together, the agencies will create a connected platform to support businesses operating across...
