Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media For years, digital advertising has been defined by screens. In the realm of search engines, social media, mobile apps, smart TVs, or websites, companies have been looking for ways to attract the attention of consumers. Mixed Reality (MR) brings a new approach to the matter, with...
Robo.ai Inc. has announced a series of senior executive appointments at its subsidiary Neurovia AI, strengthening the company’s leadership as it accelerates the commercial rollout of its AI-powered visual data processing and compression platform, NeuroStream™. Effective immediately, Khalifa Mohammed Alshehhi has been appointed Chief Executive Officer, Ziad Shaltuni as Chief Growth Officer, and Ahmed Alhashmi...
Consumer electronics brand boAt has partnered with Legacy, a community-led talent platform dedicated to discovering and nurturing emerging hip-hop artists, reinforcing its commitment to India’s growing music and creator ecosystem. The collaboration aims to provide aspiring artists with greater visibility, industry mentorship and opportunities to showcase their talent while strengthening the country’s rapidly expanding hip-hop...
The agency’s integrated campaign brings to life the delicious debate at the heart of UNIBIC Fruit & Nut Cookies-are they fruity cookies with nuts, or nutty cookies with fruit? UNIBIC has unveiled a new campaign for its flagship Fruit & Nut Cookies range, centred on a simple yet engaging consumer question: what makes the cookie so...
Global cybersecurity and digital privacy company Kaspersky has strengthened its B2B customer engagement through WebEngage’s data-driven engagement platform. The collaboration has already helped Kaspersky engage more than 500,000 users during the initial phase of the partnership, as the company builds a more structured marketing automation framework across its B2B operations. As Kaspersky’s customer engagement expanded...
Policybazaar has unveiled Bollywood icon Amitabh Bachchan as its new brand ambassador, launching one of India’s largest insurance awareness initiatives aimed at encouraging families to prioritise health and term insurance. The campaign, titled “Parivaar Sabse Pehle”, aligns with the Insurance Regulatory and Development Authority of India’s (IRDAI) vision of “Insurance for All” and seeks to...
Banijay Group and RedBird IMI have successfully completed the merger of Banijay Entertainment and All3Media, creating one of the world’s largest independent media and entertainment companies. The newly combined business will operate under the Banijay Entertainment brand, bringing together two global content powerhouses under a unified identity. The merged company is jointly owned by Banijay...
Zomato’s latest newspaper advertisement has ignited conversations across the marketing and advertising industry after the company published a full-page creative without its logo, brand name or any obvious branding. Instead, the ad carried a simple message: “Happy 18th Birthday to us… No logo required. You know who we are.” While the minimalist execution quickly gained...
CLEAR Premium Water has launched ‘FakeSeFree’, a music-led consumer awareness movement against counterfeit products that seeks to bring an everyday purchasing habit into public consciousness, look twice before you buy. At the centre of the movement is an original music video that approaches the subject through a medium people naturally engage with. The movement builds...
MARS Cosmetics has launched its new brand campaign, #LivingTheMARSLife, a celebration of confidence, self-expression, and the moments that help women reconnect with themselves. Rooted in the thought, “Har life ke bahar, ek life hoti hai,” the campaign recognizes that beyond every role, responsibility, and expectation lies a life that belongs entirely to them. Featuring actor...
