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Primex News Network Partners with Bhaskar Prakashan

Primex News Network (PNN), the news distribution platform of Primex Media Services, has partnered with BhaskarHindi.com and BhaskarLive.in, further expanding its national publishing network through one of India’s largest media organisations. BhaskarHindi.com is Dainik Bhaskar Central Eastern MP MH Group’s digital Hindi news platform, while BhaskarLive.in is its English-language news platform, offering real-time coverage of...

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EA SPORTS Joins College Rivals Season 4 as Official Game Partner

EA SPORTS joins College Rivals Season 4, a flagship property of Rivals, as the Official Game Partner, expanding India’s largest college gaming and youth culture movement Delhi, August 24, 2026: College Rivals Season 4, India’s premier collegiate gaming and youth culture movement, today announced EA SPORTS as its Official Game Partner for the upcoming season,...

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Kargo Unveils Festive Advertising Solutions for India to Maximise Brand Impact and Consumer Engagement

As India enters its peak festive season, brands are preparing to connect with consumers during one of the most high-intent shopping periods of the year. Kargo, a global leader in breakthrough advertising solutions, is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration...

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Prime Video Spotlights Marathi Entertainment for Customers Across India; Launches JALLOSH, a New Add-on Subscription

Prime Video, India’s most-loved entertainment destination, today announced the launch of JALLOSH as an add-on subscription. A dedicated offering from Everest Entertainment—one of India’s largest producers, aggregators and curators of premium Marathi content—JALLOSH brings customers in India an extensive selection of Marathi films, iconic nataks, original productions, devotional programming, and more, celebrating the richness of...

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Underneat puts ‘what’s happening behind your back’ on Bengaluru billboards with its Myntra M-Now launch

Underneat has rolled out a new OOH campaign across key areas in Bengaluru to mark its launch on Myntra’s M-Now, turning one of the most familiar signs of uncomfortable innerwear into a bold outdoor visual. The large-format billboards feature a close-up of a woman’s back with the visible imprint of a bra, accompanied by the...

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AG.AL crowned Esports World Cup 2026 Club Champion after landmark competition in Paris

AG.AL has been crowned Esports World Cup 2026 Club Champion, bringing seven weeks of competition in Paris, France to a close after more than 2,000 players, representing 200 Clubs and over 100 countries, competed across 25 tournaments in 24 games, for a record-breaking $75 million (~INR 717 crore) prize pool. AG.AL secured the $7 million...

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CheQ Launches CheQ UPI, Bringing India’s Most Rewarding UPI Experience for RuPay Credit Card Users

CheQ, India’s leading credit card management platform, today announced the launch of CheQ UPI, expanding its proposition from credit management into everyday digital payments. The new offering enables users to make seamless UPI payments using linked bank accounts and RuPay credit cards by scanning any UPI QR code across India’s merchant network. With CheQ UPI,...

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FROM MASS TO CLASS: MAITRI STEALS THE SPOTLIGHT THIS ONAM

This Onam, Maitri Advertising Works has gone all in on the season, creating a portfolio that spans the full spectrum of culture, entertainment and celebration. As Maitri enters its 30th year, the agency has brought together a team of around 125 people working across Kochi, Thiruvananthapuram, Maldives and Seychelles, with an increasingly integrated creative and...

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Afterpay Deepens ON THE HOUSE Partnership as Social Out-of-Home Network Expands

Afterpay has renewed and expanded its advertising partnership with ON THE HOUSE, an Australian Social Out-of-Home (SOOH) advertising network, as the platform continues its national expansion. The expanded partnership comes alongside ON THE HOUSE’s nationwide growth, supported by a $1.7 million seed funding round led by Purpose Ventures, UniQuest Extension Fund and Startmate. Purpose-Led Out-of-Home...

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Urban Company Challenges Kent RO Ads Over Two-Year Purifier Claim

Kent RO Systems has agreed before the Delhi High Court to withdraw advertisements and social media posts challenging Urban Company’s claim that its Native water purifiers can operate for two years without servicing. Urban Company approached the Delhi High Court on August 11, 2026, filing a defamation and disparagement suit against Kent RO. The dispute...