As BATTLEGROUNDS MOBILE INDIA (BGMI) celebrates its fifth anniversary, digital-led creative agency Teen Bandar has conceptualized and executed a three-film campaign that transforms a simple reward mechanic into an entertaining celebration of the game’s passionate community. Developed in partnership with KRAFTON India, the campaign revolves around a refreshingly simple idea: players don’t need to pull...
In a move to further strengthen its leadership team and accelerate growth, BBH India has appointed Deb Dutta as Executive Director & Head of Office, Mumbai. He will report to Himanshu Saxena, Managing Director, BBH India and President (North & East), Saatchi & Saatchi India and Propagate India. In his new role, Deb will work...
Ahead of the FIFA World Cup, Pepsi decided that being a football fan isn’t just a hobby-it’s an identity. So instead of launching another celebrity-filled campaign, the brand, together with Riyadh-based independent agency BigTime Creative Shop, created Pepsi Football Nation-a fictional country where football fans from every corner of the world could belong. Leading the...
25 years of experience across public relations, public affairs, strategic communications, and business growth, Tala Abu Taha has joined Abu Dhabi-headquartered 9Yards Communications as Chief Growth Officer. She previously held senior leadership roles at multiple regional and global agencies, driving growth across multiple communications verticals. Bringing a raft of skill sets to her new role,...
Hakuhodo Inc., the Tokyo-headquartered integrated marketing and innovation company, has strengthened its presence in India’s rapidly expanding digital marketing landscape by acquiring a majority stake in Mumbai-based Auburn Digital Solutions through its wholly owned subsidiary, AdGlobal360 India Private Limited (AGL). The strategic investment marks another significant step in Hakuhodo’s global digital expansion strategy, enabling the...
Lavie, India’s leading accessories brand, introduces the Infinity Range in collaboration with actor Krystle D’Souza. Designed for summer with a palette of soft pastels, the brand leads its range with a light pink woven tote that brings together considered craft and everyday ease, fronted by actor Krystle D’Souza in campaign imagery. The Infinity Range takes...
As Indian consumers increasingly seek fresher, minimally processed food, Bengaluru-based startup 10on10 Foods is witnessing strong demand for freshly milled staples. Within six months of scaling operations full-time, the company has crossed an Annualised Revenue Run Rate (ARR) of ₹14 crore, expanded to 18 cities, and fulfilled over 2.8 lakh orders since January, averaging 1,560...
Omnicom Media Group has secured Adidas’ global media account, ending WPP’s long-standing stewardship of the business following a competitive agency review. The account, estimated to be worth approximately $512 million, will now be managed by PHD, Omnicom Media Group’s global media agency network. According to industry reports, the review also involved Publicis Groupe, with Omnicom...
Z has strengthened its sports broadcasting portfolio by acquiring the exclusive television and digital rights for Germany’s Bundesliga in India for the next five years, bringing one of Europe’s premier football leagues to Indian audiences beginning with the 2026-27 season. Under the agreement, Bundesliga matches will be available exclusively on Zee5 and Unite8 Sports television...
The India Chapter of the International Advertising Association (IAA), with knowledge partner UNICEF will host the IAA Voice of Change Roundtable on 7 July 2026 at the Jio World Convention Centre, Mumbai, from 2 pm onwards. IAA Voice of Change is IAA India’s gender-sensitization initiative started in 2020 aimed at fostering more equitable and authentic...
