Fixderma has rolled out a new sunscreen campaign anchored in a catchy, Gen Z-focused jingle film. The move reflects the brand’s evolving marketing strategy one that leans into music, relatability, and short-form content to drive engagement. As skincare awareness grows among younger consumers, Fixderma is positioning itself as a brand that not only delivers efficacy...
Kelvinator has launched its disruptive ‘Summer Paused’ 3D out-of-home (OOH) campaign, turning everyday cityscapes into immersive storytelling canvases. The campaign leverages cutting-edge 3D outdoor technology to visually “freeze” moments of intense heat reinforcing the brand’s cooling proposition in a strikingly creative way. As temperatures soar, Kelvinator is not just selling appliances it’s selling the idea...
Skechers has teamed up with Suryakumar Yadav to spotlight its core proposition lightweight comfort and on-field agility. The collaboration aims to reinforce Skechers’ growing presence in the performance footwear category, particularly within cricket and training segments. As the brand continues to expand its sports portfolio in India, the association with one of cricket’s most dynamic...
Let’s be honest – most phones in the ₹20K–₹30K range are starting to feel the same. Similar designs, similar specs and features that sound impressive but don’t always make a real difference in everyday use. But every once in a while, a phone comes along that feels a little different. For me, that’s been the...
Dubai has taken a decisive leap into the future of urban mobility with the completion of the world’s first fully ready flying taxi station. Located near Dubai International Airport, the newly developed vertiport is set to redefine how people move across the city cutting travel time between key destinations to just minutes. The milestone reinforces...
Google has rolled out its “personal intelligence” capabilities for Google Gemini users across the Arab world. The update marks a strategic step in making AI not just smarter but more intuitive, context-aware, and tailored to individual users. The move comes at a time when the AI race is shifting from raw capability to relevance and...
Coca-Cola India has partnered with Burger King India to roll out ‘Feast on Wheels’, a campus-focused activation aimed at engaging Gen Z audiences through on-ground, experience-led interactions. The initiative reflects a growing shift in marketing strategies, where brands are moving beyond traditional formats to create culture-driven experiences that resonate with younger consumers. Bringing the Brand...
Spotify has rolled out its in India, enabling brands and businesses to create and manage audio advertising campaigns through a self-serve platform. The launch marks a key step in Spotify’s India strategy, aimed at expanding access to audio advertising while tapping into the country’s rapidly growing base of digital listeners. Opening Up Audio Advertising The...
In a category long dominated by functional messaging cavity protection, whitening, and oral hygiene Closeup chose to play a completely different game. It didn’t just sell toothpaste. It sold proximity, confidence, and the subtle electricity of human connection. Over the years, Closeup has transformed itself from a product into a cultural signal one that stands...
Abu Dhabi: Zayed International Airport has opened its doors to the public for a limited period, allowing UAE residents with valid IDs to explore the airport without needing a flight ticket. In a rare move, the airport is offering visitors a behind-the-scenes look at one of the region’s most advanced aviation hubs, combining public access...
