Škoda Auto India and BBH India bring the new Škoda Slavia’s ‘Says It All.’ campaign to life

With a rich legacy of crafting distinctive sedans, Škoda has always had a story to tell through its cars. The new Škoda Slavia builds on that legacy with its design, presence, performance and European engineering. And when a car has this much character, it needs little introduction. This simple thought lies at the heart of ‘Says It All.’, an integrated campaign by Škoda Auto India and BBH India that takes the idea beyond traditional automotive advertising, across film, print and OOH.

At the heart of the ‘Says it All’ campaign are two quirky films built around conversations that have little to do with cars, at least at first. One explores the curious fact that a cow can walk up a flight of stairs but cannot walk back down; while the other revolves on the equally unexpected fact of a drunk ant. Two seemingly random conversations that eventually find their way back to the new Škoda Slavia, letting the car’s character do the talking without ever needing to explain itself.

The idea extends beyond the films into print and OOH, with each execution interpreting ‘Says It All.’ in its own distinctive way. In print, a series of redacted ads deliberately conceal key details of the new Slavia, letting the car do the talking without spelling everything out. 

Print Ads:

The boldest expression of ‘Says It All.’ comes to life in OOH. In a move that puts the campaign’s philosophy into action, Škoda is giving away one of its outdoor sites to Indian homegrown businesses and brands, offering them a platform to tell their own stories. By choosing not to use the space to advertise the new Slavia, Škoda brings ‘Says It All.’ to life in an unexpected way: when your product truly speaks for itself, you can afford to let others do the talking. 

OOH Ads:

Speaking about the campaign, Ashish Gupta, Brand Director, Škoda Auto India, said, “The new Slavia carries forward Škoda’s rich sedan legacy, and with ‘Says It All.’, we wanted to reflect this character through a campaign that takes a different approach to telling the car’s story. The core idea is to let the Slavia speak for itself, by using its identity to connect with a new generation of customers who appreciate the car’s distinctive design, performance and European engineering.”

Parikshit Bhattacharya, Chief Creative Officer, BBH India and Propagate India, added, “For the launch of the new Škoda Slavia, we didn’t need to say much because it enjoys a great fan base. And fans know pretty much everything about the car. That gave us the freedom to steer the idea beyond a conventional car campaign, from films featuring strange topics of conversation and redacted print ads to an OOH execution that gives its media space away to other brands. Each expression of the campaign became a talking point because it talked about anything but the car. Thanks to a car that ‘Says It All.’”

‘The new Škoda Slavia. Says It All.’ is live across digital, print and OOH, bringing the campaign’s central thought to life across multiple formats and audiences. =