Weber Shandwick Dubai Names Grace Eid Account Director

Grace Eid has been appointed account director at Weber Shandwick in Dubai, moving up from her previous role as senior account manager at the communications agency.

Eid has spent more than three years at Weber Shandwick, working across media relations, strategic communications and client visibility in the technology sector. Her responsibilities have included developing story angles and securing media coverage for e& Group CEO Hatem Dowdier and other senior executives. She has also conducted media training for employees and C-suite leaders.

Before joining Weber Shandwick, Eid worked as marketing manager at Gargash Group in the UAE. During her tenure, she contributed to the group’s website, communications and marketing strategy for its collaboration with Binance, as well as projects including a Mercedes-Benz 50th anniversary coffee table book.

Eid also served as senior account manager at APCO, where she managed communications for the UAE Space Agency. Her work covered public relations, social media and strategic communications, alongside initiatives associated with Space Week at Expo 2020 and the International Astronautical Congress in the UAE.

Earlier in her career, Eid held digital media roles at DMS, a member of the Choueiri Group, and within Choueiri Group’s Digital Media Services division. She also worked at Dubai World Trade Centre as an assistant manager.

Eid’s professional experience spans corporate communications, media relations, digital advertising, marketing strategy and event management. Her appointment marks her progression to account director following more than three years with Weber Shandwick.