Netflix Appoints Former Apple Podcasts Executive Steve Wilson to Lead Acquisitions

Netflix has appointed former Apple Podcasts executive Steve Wilson to lead podcast content acquisitions as the streaming platform looks to expand its presence in the format. Wilson will initially join the company as a consultant, according to multiple media reports.

Wilson brings extensive experience in podcasting, having spent 15 years at Apple between 2006 and 2020. During his tenure, he worked across editorial, partner relations and marketing for Apple Podcasts, contributing to the platform’s content and partner strategy.

After leaving Apple, Wilson joined podcast studio QCODE as chief strategy officer, overseeing partnerships, marketing, distribution and content strategy. He later continued in the same role at Daylight Media, the company associated with QCODE.

Netflix expands its podcast offering

Wilson’s appointment comes as Netflix continues to broaden its podcast strategy and explore opportunities in video-led content. The platform began introducing video podcasts in 2025, including programmes from Spotify’s The Ringer, and has since expanded its partnerships with networks such as iHeartMedia.

Netflix’s podcast catalogue also includes programmes such as The Breakfast Club and The Pete Davidson Show. The expansion reflects the company’s efforts to strengthen its entertainment offering and attract audiences through formats beyond traditional films and television series.

Bringing Wilson on board is expected to support the platform’s efforts to identify and acquire podcast content as it develops its presence in the category. His experience across editorial operations, distribution, marketing and partnerships could be relevant as Netflix builds relationships with creators, studios and podcast networks.

Competition intensifies in video podcasting

Netflix’s move comes amid growing competition for podcast audiences, particularly in video podcasting, where YouTube has an established presence. As platforms increasingly combine audio-led programming with video formats, securing compelling content and partnerships has become an important part of their efforts to attract and retain viewers.

For Netflix, expanding into podcasts offers another way to diversify its content mix and engage audiences through personality-led programming and recurring shows. The appointment signals continued investment in the format as the company explores opportunities beyond its established film and television business.

Leadership changes at Netflix

Wilson’s appointment also comes during a broader leadership reshuffle at Netflix. The company recently named Peter Rice as chief content officer, replacing Bela Bajaria, and announced plans to reduce its global workforce by around 6%, or approximately 1,000 jobs, according to media reports.

The changes come as Netflix continues to adjust its content strategy and organisational structure while exploring new opportunities in entertainment.

Wilson’s arrival adds podcast acquisition expertise to the company’s efforts to expand its presence in video-led programming. As Netflix develops its offering, content selection and partnerships are likely to remain important factors in determining how the format contributes to its wider entertainment strategy.