Category: Marketing

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Sony LIV’s Real Kashmir Football Club nominated for International Emmy Award for Drama Series

Sony LIV’s Real Kashmir Football Club has been nominated for an International Emmy Award in the Drama Series category. Inspired by the true story of Kashmir’s first professional football club, the nomination brings a story born in the Valley to one of television’s most prominent international stages. Starring Mohammed Zeeshan Ayyub and Manav Kaul, the...

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NODWIN Gaming takes Comic Con to Jalandhar, the maiden edition will bring India’s Biggest Pop-Culture Celebration to Punjab’s vibrant Youth hub

NODWIN Gaming is set to expand its footprint to Punjab. The maiden edition of Maruti Suzuki presents Jalandhar Comic Con will take place on November 21-22, 2026, at Lovely Professional University (LPU). With its vibrant education ecosystem, large student community and strong youth culture, Jalandhar is home to a generation that is curious, expressive and...

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Beats by Dre Puts Kendall Jenner at the Centre of Its Beats 360 Campaign

Beats by Dre has launched its new campaign, ‘Beats 360 ft. Kendall Jenner, Kendall Jenner, Kendall Jenner, and Kendall Jenner’, featuring model Kendall Jenner alongside different versions of herself to showcase the brand’s flagship over-ear headphones. Introducing Customisable Beats 360 The Beats 360 marks Beats by Dre’s first foray into interchangeable ear cushions and headband...

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Meet India’s League of Legends team set to represent the nation at Asian Games 2026

India’s six-member League of Legends team will compete at the Asian Games 2026 in Aichi-Nagoya, Japan, with a mix of returning players and new additions to the national setup. India is in Group B alongside 2022 Asian Games champions South Korea, runners-up Chinese Taipei and Hong Kong. The group stage is scheduled for September 29...

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Škoda Auto India and BBH India launch ‘For the Restless’ campaign for the new Kylaq Sportline

Škoda Auto India and BBH India have launched ‘For the Restless’, a new, integrated campaign for the ‘Kylaq Sportline’, the latest addition to the Kylaq range. With over 75,000 units sold since its launch, the Kylaq has become a strong pillar of Škoda Auto India’s growth story and a major contributor to the brand’s best-ever...

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Gokul Agro Resources’ Vitalife Takes on ‘Modern Chaos’ in New National Campaign

Gokul Agro Resources Ltd. has launched a new national campaign for Vitalife, its flagship edible oil brand, built around a proposition that moves the conversation beyond competing oils to the changing way India eats. Conceptualised by Glassbox, the campaign identifies its real opponent as “Modern Chaos”: the increasingly busy lifestyles that have made eating out,...

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IBC on Why Every Big Match Deserves a Celebration

IBC (Independence Brewing Company) With football screenings bringing friends together, match days are quickly becoming as much about the experience as the game itself. From crowded screening spots to laid-back watch parties, fans are pairing big moments on the pitch with good food, cold beer and even better company. As match-day culture grows, a beer...

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Nature Derma Hits Pause, Listens to Its Consumers and Returns with a Revamped Approach to Ingredient-Led Skincare

Nature Derma, the skincare brand from WOW Skin Science, is returning with a renewed purpose: to listen more closely, understand better, and create skincare that reflects the evolving needs of its consumers. Taking a step back to reassess its approach to formulations, ingredients, and product quality, the brand is reintroducing its skincare offerings through a...

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Abheet Singh Bagga Moves On from SuperYou to Launch ENRJI with Chirag Barjatya

Abheet Singh Bagga has exited SuperYou to co-found ENRJI with Chirag Barjatya, founder of PFC Club. The new venture is entering the energy and functional consumer products space with an energy candy positioned for convenient, on-the-go consumption in India. ENRJI Enters the Energy Candy Category ENRJI aims to offer energy in a different format, targeting...

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Ujjivan Small Finance Bank Brings R. Madhavan On Board as Brand Ambassador

Ujjivan Small Finance Bank (Ujjivan SFB) has launched its new brand campaign, ‘Nothing Small About Us’, featuring actor and Padma Shri awardee R. Madhavan as its brand ambassador. The campaign seeks to challenge perceptions associated with the word “Small” in the bank’s name and highlight the scale and breadth of its current banking operations. Addressing...