Category: Marketing

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Adobe Expands AI-Powered Tools and Agents for Creators, Professionals and Marketers

Adobe is expanding its creative and productivity ecosystem with a new suite of artificial intelligence (AI) agents, integrations and workflow capabilities designed for creators, creative professionals and enterprise marketers. Announced at Adobe MAX 2026 on November 10, the updates span Adobe Firefly, Creative Cloud and Adobe GenStudio. The company is also strengthening its partnerships with...

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Initiative Secures Media Mandate for Pernod Ricard Across India and APAC

Pernod Ricard India, one of the leading alcoholic beverages companies in India, has appointed Initiative, an Omnicom Media agency, as its media agency partner across nine key markets in the India and Asia-Pacific (APAC) region. The appointment follows a competitive review of the company’s media mandate. Initiative will take over the mandate from Wavemaker, which...

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Ogilvy Introduces ECHO to Bring Talent Consent into Creative AI

Ogilvy has launched ECHO, a proprietary, consent-first artificial intelligence (AI) platform designed to transform single celebrity and brand ambassador shoots into real-time creative content systems. Developed under the leadership of Carol Reed, Global Chief Innovation Officer of The Ogilvy Group, the platform aims to help global brands scale AI-generated advertising while protecting talent rights and...

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Nikon India Taps 80dB Communications to Lead Public Relations

80dB Communications, an integrated reputation management advisory, has been appointed as the strategic communications partner for Nikon India Pvt. Ltd., a wholly owned subsidiary of Nikon Corporation, Japan. The appointment follows a competitive multi-agency review. Nikon Corporation is a global player in imaging, precision optics, healthcare solutions and advanced imaging technologies. Under the new mandate,...

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Amazon Ads Celebrates Advertising Innovation at Its First-Ever India Partner Awards

Amazon Ads has announced the winners of its inaugural Amazon Ads Partner Awards in India, recognising agencies and technology partners for their contributions to advertising innovation, campaign performance and business growth. The awards ceremony was held in Mumbai on November 6, 2026. The programme recognises partners that have demonstrated strong capabilities in helping advertisers achieve...

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We Are Social Secures Social Media Mandate for DWTC’s Free Zone and Hospitality Businesses

Dubai World Trade Centre (DWTC) has appointed global socially-led creative agency We Are Social to manage social media strategy and creative development for its Free Zone and Hospitality business divisions. Following the account win, We Are Social has developed a social-first communications strategy aimed at strengthening the positioning of both business units while highlighting their...

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Timex Group India Delivers its Record-Breaking Quarter with ₹359 Crore Revenue and Highest Ever Profit Before Tax

Timex Group India Ltd (TGIL), part of the US-headquartered Timex Group, delivered its biggest-ever quarter in Q2 FY 26-27. Strong growth across key brands and channels, improved retail productivity and sustained portfolio premiumization powered the milestone performance. Quarterly revenue reached an all-time high of ₹359 crore, up 47% year-on-year. Record EBITDA of ₹66 crore marked...

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Historic Six-Volume Jain Philosophical Work Released in Mumbai, Bringing Rare Manuscript to Readers

A significant work of Jain philosophical scholarship was formally released in Mumbai on Sunday, bringing to publication a six-volume, 4,200-page scholarly edition that brings together three important works: Sanmatitarka-Prakarana, Tattvabodhavidhayini also known as Vadmaharnav and Nyayasudha, a previously unpublished explanatory commentary. Published by A Ray of Hope under the aegis of the Mandan family, the...

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DS Group’s Pulse Candy Launches an AR-Powered, Body-Motion Space Game for National Candy Day 2026

On the occasion of National Candy Day, the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, announced the 2026 edition of Pulse Candy Day campaign. Marking the brand’s annual national celebration, this year’s campaign features yet another innovative, technology-driven initiative. This edition of the campaign introduces an immersive, space-themed game. Players...

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Vishal Fabrics Q2 FY27 PAT rises 21% YoY to ₹10.6 crore

Vishal Fabrics Limited (VFL), today announced its financial results for the second quarter and first half year ended September 30, 2026. The Company reported Profit After Tax (PAT) of ₹10.6 crore in Q2FY27 as against ₹8.8 crore in Q2FY26, rising 21% YoY. EBITDA margin for Q2FY27 improved to 7.9% from 6.8% in the same period...