Category: Marketing

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Swati Nathani Takes Charge as CEO of Team Pumpkin, Targets Global Growth

Marketing and communications agency Team Pumpkin has appointed co-founder Swati Nathani as its new Chief Executive Officer, marking a leadership transition as the agency looks to build a more scalable operating model and expand its international business. Nathani moves into the CEO role after serving as Chief Business Officer. Co-founder Ranjeet Kumar, who previously served...

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Softline Unveils Its Freshest Chapter Yet with a Contemporary Brand Refresh Across Lingerie, Athleisure and Outerwear

A renewed visual identity inspired by today’s evolving consumer signals the brand’s next phase of growth. Softline, from the house of Rupa & Company Limited, introduces a refreshed brand identity that marks the beginning of an exciting new chapter for one of India’s most trusted women’s apparel brands.The transformation is led by refreshed collections across...

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#HairTrendAlert: Espresso Brunette Is Autumn’s It Shade, and March14 Has the Ultimate Guide to Getting It Right

The Espresso Edit: Tips from the March14 Colour Team Match it to your undertone. Espresso is not one-size-fits-all. Warm, golden or olive skin tones glow with an espresso that carries hints of cocoa or caramel, while cooler, rosier skin tones suit a slightly cooler espresso that keeps the shade looking crisp rather than flat. Not sure...

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Sprite Launches ‘Truth & Spice’ Game Show to Test Honest Confessions

Sprite has launched ‘Sprite Truth & Spice’, an eight-episode digital entertainment series that marks the brand’s first venture into the game-show format, combining spicy food challenges with candid conversations and celebrity chemistry. The series brings together popular creators, entertainers and sports personalities, turning everyday hangouts into a game built around spicy dishes, unexpected confessions and...

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Trust Before Trends: Experts Caution Parents Against Viral Kids-Care Hacks, Urge Label Literacy Over Social Media Hype

A viral DIY ingredient. An adult serum “gentle enough for kids.” A trending oil massage routine. Parenting advice travels faster than ever, making it increasingly important for parents to know what to look for when choosing products and routines for children. This was the focus of “Trust Before Trends,” a panel discussion hosted by MomJunction,...

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Myntra Unveils its newest Big Fashion Festival Campaign, Starring Alia Bhatt and Ranbir Kapoor

Myntra, one of India’s leading fashion, beauty and lifestyle platforms, today unveiled its campaign for the upcoming Big Fashion Festival (BFF), featuring brand ambassadors Alia Bhatt and Ranbir Kapoor. BFF will offer over 8 million styles when it goes live on 8th October. The campaign kicks off with a set of star-studded films, building excitement...

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POVA 8 5G brings POVA’s Signature Orange back in Style

The POVA 8 5G gets a fresh new look with the introduction of Plasma Orange, bringing a vibrant new expression to its cool design. The colour adds more character to the phone, complementing the distinctive POVA Triangle camera module and interactive Alive Matrix Display. The rear display adds another visual element to the design, showing...

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Prime Video Secures Exclusive Local Streaming Rights for Six NHL Teams

Prime Video is expanding its regional sports streaming offering, adding six NHL teams to its local sports lineup from the 2026-27 season. Under a new multi-year agreement with the National Hockey League (NHL), Prime Video will become the exclusive local streaming home for the six teams within their respective regional territories. The teams covered by...