Category: Marketing

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9Yards Communications Promotes Omar Sarieddine to Chief Executive Officer

Abu Dhabi-based integrated marketing and media agency 9Yards Communications has appointed Omar Sarieddine as its Chief Executive Officer, elevating him from his previous role as Deputy CEO. Sarieddine, who was appointed Deputy CEO in December 2024 after serving as Chief Operating Officer, will now take charge of the agency’s strategic and operational direction as it...

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OpenAI Appoints Former Uber India Leader Prabhjeet Singh as India Managing Director

OpenAI has appointed Prabhjeet Singh, former President of Uber India and South Asia, as its Managing Director for India, marking the artificial intelligence company’s most significant leadership appointment in the country to date. Singh, who spent nearly 11 years at Uber, will join OpenAI in September and report to Kiran Mani, Managing Director for Asia...

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OREO Teams Up with Tiger Shroff to Launch BTS-Themed Cookies in India

OREO has introduced its BTS-inspired limited-edition cookies in India, partnering with Tiger Shroff to celebrate one of the world’s most influential pop culture phenomena. The launch blends global fandom with local celebrity appeal, aiming to strengthen the brand’s connection with younger consumers and K-pop enthusiasts across the country. The campaign marks another step in OREO’s...

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Kunal Shah Set to Lead WhatsApp as Platform Enters Next Phase of AI and Commerce Growth

As CRED founder Kunal Shah prepares to take on the role of Global CEO of WhatsApp, the leadership transition signals a potentially transformative chapter for one of the world’s most widely used digital platforms. The appointment would see an Indian entrepreneur succeed Will Cathcart at a time when WhatsApp is evolving far beyond its origins...

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Match made in heaven: Sony MAX and Aamir Khan Productions celebrate 25 years of meaningful storytelling

Sony MAX, India’s leading movie channel, proudly announces a landmark celebration honouring 25 years of Aamir Khan Productions — a cinematic journey that has redefined storytelling and inspired generations. For over two decades, Sony MAX has been the home of blockbuster entertainment, iconic stars and unforgettable movie moments. Guided by its “Deewana Bana De” philosophy,...

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LVL Zero Cohort: Meet the 10 Indian Game Development Startups Building the Next Generation of Global Games

India’s gaming industry has become one of the world’s largest player markets, but a new generation of developers is working to ensure the country becomes equally known for creating original gaming intellectual property. LVL Zero, India’s first gaming incubator backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, selected 10 startups for its inaugural...

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Myntra Beauty accelerates K-Beauty portfolio expansion in partnership with kindlife to launch Frankly and Seapuri

Myntra Beauty expands its International Beauty offering with the launch of Seapuri and Frankly, two premium Korean beauty brands brought to the platform in association with Kindlife. For both brands, Myntra’s unmatched reach to country’s discerning lifestyle customers, tech-led personalised experience and speed of delivery make it the preferred choice for their India debut. This...

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UTOPAI STUDIOS AND HUACE PARTNER ON FULLY AI-GENERATED “JOURNEY TO THE WEST” ANIMATED SERIES AND THEATRICAL FRANCHISE

Utopai Studios and Huace Film & TV Co., Ltd. today announced a new co-production deal for Journey to the West: The Lost Five Hundred Years, a fully AI-generated animated series created using PAI, Utopai Studios’ cinematic storytelling AI system, and the opening chapter in a planned global animated and theatrical franchise inspired by one of...

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Sting Energy Wins Silver Lion at Cannes Lions 2026 for “The Unofficial Sound of F1”

In a major global recognition for creative storytelling and sonic branding, Sting Energy has secured a Silver Lion in the Audio & Radio category at Cannes Lions 2026 -one of the festival’s most competitive segments this year, featuring more than 50 shortlisted entries from across international markets. The award-winning campaign, titled “The Unofficial Sound of...

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Beyond the Cape: Celebrating Our Real-Life Superheroes

When words fall short to share how much you love your father, here are a few handpicked experiences that you can gift him this Father’s Day. Think vintage car rides with mountain views, cultural experiences, relaxing by the beach or just spending some much needed time with the loved ones, these experiences echo gratefulness and...