Albertsons Media Collective has partnered with Google to expand the use of retail data in YouTube advertising. The collaboration aims to help brands deliver more precise, relevant, and measurable campaigns by integrating real-time retail insights into video ad targeting. The partnership signals a deeper convergence between retail media networks and digital video platforms, reshaping how...
Havas Media India has transformed print advertising into an immersive brand experience for Instamart and Go Zero. The campaign goes beyond static messaging, blending creativity and innovation to engage consumers in a more interactive and memorable way. At a time when print is often perceived as a declining medium, this initiative showcases how innovation can...
Hyphen has launched its latest campaign featuring Kriti Sanon as the quirky and vigilant ‘SPF Police’. The campaign uses humour and relatability to spotlight an often-ignored skincare essential sunscreen. As awareness around skincare grows, Hyphen is positioning itself as a brand that not only educates but also engages consumers through creative storytelling. A Fun Take...
Mumbai Indians has partnered with Malaysia Airlines to launch a specially designed MI-themed aircraft. The collaboration transforms air travel into an immersive cricket experience bringing the energy of matchday to the skies. The initiative marks a unique intersection of sports, travel, and brand storytelling, positioning Mumbai Indians as a truly global franchise. From Stadiums to...
Fenty Beauty is bringing its “Beauty for All” positioning into sharper focus in India with a market-specific retail activation that blends cultural relevance with experiential marketing. “Fenty Beauty has always been about making sure everyone feels seen, included and celebrated… India has such a powerful sense of culture, colour and individuality, and ‘Fenty Beauty Ki...
In a city defined by ambition and spectacle, Skydive Dubai has carved out a unique space where adventure meets brand storytelling. Over the past 15 years, it has evolved from a specialist skydiving destination into one of the region’s most powerful experiential marketing platforms, a stage where brands translate bold ideas into unforgettable visual moments....
Plum has roped in Kalyani Priyadarshan as its latest brand ambassador. The collaboration is anchored in Plum’s ongoing ‘Chemistry’ positioning highlighting the blend of ingredients, effectiveness, and relatability. The announcement comes as Plum continues to expand its footprint in India’s fast-growing skincare market, where consumers are increasingly drawn to ingredient-led, transparent, and conscious beauty brands....
Godrej Industries has unveiled a refreshed brand identity and renewed purpose, alongside an ambitious target of reaching ₹5,00,000 crore in value by 2031. The announcement marks a significant milestone in the group’s long-term transformation journey, as it aligns business growth with purpose-driven impact. The development signals a shift from legacy positioning to a more future-focused,...
Coca-Cola India has unveiled Sprite Lemon Mint marking the brand’s first-ever flavoured innovation in India. Known for its crisp lemon-lime profile, Sprite is now expanding its playbook with a mint-infused twist aimed at amplifying summer refreshment. The launch reflects a growing consumer preference for familiar yet elevated flavour experiences especially during peak summer months, when...
Mr. Cricket UAE Media Group, the cricket-focused vertical of Danube Group, has officially launched its mobile application for Android and iOS users, marking a major milestone in its digital growth journey. The launch comes within just six months of the debut of its official website in December 2025, underscoring the group’s rapid expansion and strong...
