Gokul Agro Resources Ltd. has launched a new national campaign for Vitalife, its flagship edible oil brand, built around a proposition that moves the conversation beyond competing oils to the changing way India eats. Conceptualised by Glassbox, the campaign identifies its real opponent as “Modern Chaos”: the increasingly busy lifestyles that have made eating out,...
IBC (Independence Brewing Company) With football screenings bringing friends together, match days are quickly becoming as much about the experience as the game itself. From crowded screening spots to laid-back watch parties, fans are pairing big moments on the pitch with good food, cold beer and even better company. As match-day culture grows, a beer...
Nature Derma, the skincare brand from WOW Skin Science, is returning with a renewed purpose: to listen more closely, understand better, and create skincare that reflects the evolving needs of its consumers. Taking a step back to reassess its approach to formulations, ingredients, and product quality, the brand is reintroducing its skincare offerings through a...
Abheet Singh Bagga has exited SuperYou to co-found ENRJI with Chirag Barjatya, founder of PFC Club. The new venture is entering the energy and functional consumer products space with an energy candy positioned for convenient, on-the-go consumption in India. ENRJI Enters the Energy Candy Category ENRJI aims to offer energy in a different format, targeting...
Ujjivan Small Finance Bank (Ujjivan SFB) has launched its new brand campaign, ‘Nothing Small About Us’, featuring actor and Padma Shri awardee R. Madhavan as its brand ambassador. The campaign seeks to challenge perceptions associated with the word “Small” in the bank’s name and highlight the scale and breadth of its current banking operations. Addressing...
JioStar’s upcoming quiz show India Ke Top 1% has secured seven sponsors ahead of its premiere, bringing together brands across technology, cement, fintech, paints, fragrances and clean energy. Google Search AI has come on board as the Co-Presented By sponsor. Shree Cement, CoinSwitch, Birla Opus and ORN.com are the Co-Powered By partners. The sponsorship line-up...
Prime Video, India’s largest streaming service for exclusive Originals, announced October 1, 2026, as the worldwide premiere date of season two of its Hindi Original series, Dupahiya. Set in the quirky and no longer crime-free fictional village of Dhadakpur, the comedy drama series is back with its unique blend of innocence, madness, and small-town charm,...
GianChand Single Malt, the premium Indian whisky from DeVANS Modern Breweries, has appointed INNOCEAN India as its digital and social media agency. Under the mandate, INNOCEAN India will lead the brand’s digital strategy, creative direction and always-on social storytelling as GianChand strengthens its presence across India and international markets. INNOCEAN India to Drive Digital Strategy...
Amazon Original Movie Phoolan, directed and written by acclaimed filmmaker Richie Mehta, received a standing ovation from a packed audience of over 2,000 at its World Premiere at the 51st Toronto International Film Festival (TIFF). Screened as part of the festival’s coveted Special Presentation section, the film left audiences deeply moved, drawing unanimous praise from...
FTA Global, a new-age marketing company, today released “The Context Report”, a study of how AI chatbots like ChatGPT and Gemini answer the same buying question differently depending on where the buyer is and what language they speak. The study ran 1,200 identical questions across 10 business categories, including CRM, project management, payroll, email marketing,...
