Abheet Singh Bagga Moves On from SuperYou to Launch ENRJI with Chirag Barjatya

Abheet Singh Bagga has exited SuperYou to co-found ENRJI with Chirag Barjatya, founder of PFC Club. The new venture is entering the energy and functional consumer products space with an energy candy positioned for convenient, on-the-go consumption in India.

ENRJI Enters the Energy Candy Category

ENRJI aims to offer energy in a different format, targeting growing demand for convenient functional consumer products that can be consumed on the go.

The venture is being built around the idea of presenting energy through a candy format, with Bagga and Barjatya jointly leading the company’s brand, business and growth initiatives.

Bagga Brings Brand-Building Experience

Before co-founding ENRJI, Bagga served as Associate Director – Brand and Marketing at SuperYou.

At SuperYou, his responsibilities covered brand building, integrated marketing, consumer growth, strategic partnerships and community-led initiatives. His move to entrepreneurship now brings this experience into the development of a new consumer brand.

Barjatya’s Experience in Wellness and Fitness

Barjatya is a fitness creator and entrepreneur and is the founder of PFC Club, a wellness business spanning coaching, diagnostics, telemedicine and health products.

His experience in fitness and wellness adds a category-focused perspective to ENRJI as the company develops its offering in the functional consumer products space.

Founders to Lead Brand and Business Growth

At ENRJI, Bagga and Barjatya will jointly oversee brand building, business expansion, creator partnerships, community marketing and growth.

The founders intend to combine their respective experience in brand building, consumer behaviour, wellness and community-led businesses as they develop the new venture.

Building a New Consumer Brand

Speaking about the move, Abheet Singh Bagga said the venture emerged from an opportunity to rethink how consumers in India access and consume energy.

He said ENRJI represents his move from building brands for other companies to creating a business of his own, spanning the product, category and culture surrounding the brand.

Focus on Consumer Behaviour and Culture

Barjatya said Bagga brings experience in modern brand building and consumer growth, along with an understanding of culture, creators and consumer behaviour.

He added that the founders see an opportunity to apply their understanding of product adoption and consumer habits to a category they believe remains relatively unexplored, with the ambition of building a company rooted in Indian consumer insight while targeting a global market.