Launched with a purpose to revolutionize India’s spice industry, ZOFF Foods strengthens its commitment to consumers and the ecosystem at large with a thought-provoking campaign, ‘Know The Brand’. Launched ahead of India’s festive season, #KnowTheBrand is purpose-led and shifts the conversation towards quality consciousness. Having kicked off as a consumer awareness initiative, #KnowTheBrand developed into...
NODWIN Gaming, a global leader in youth entertainment, today announced the launch of NODWIN Sports, a dedicated mainstream sports vertical focused on building new-age sports properties, driving mass participation and developing strategic opportunities across the Global South sports ecosystem. NODWIN Sports has been established to bring NODWIN Gaming’s expertise in building high-engagement youth and entertainment...
Marketing + Media Alliance (MMA) today announced the SMARTIES India 2026 shortlist, with 28.8% year-on-year rise in participation and 100+ new submitters joining the program. The expanded field reflects a sharper appetite for work that connects creativity, technology, and media to measurable business impact, giving the jury an elevated evolved body of work to assess....
Uniqus Consultech’s Global Consulting Portfolio PROHED, a performance marketing and SEO agency, has been awarded the SEO and AI GEO mandate for Uniqus Consultech, an AI and technology-enabled global consulting company. The engagement will focus on strengthening Uniqus’ organic search visibility across its consulting and technology solution areas. Uniqus operates through a global delivery model...
RPD at the Core of TAM’s Proposed Model TAM India has applied for a licence to conduct television audience measurement under the new framework introduced by the Ministry of Information & Broadcasting (MIB), according to media reports citing government officials. The application marks an initial formal step towards TAM’s potential return to the television ratings...
Bacardi Brings BREEZER Bold to India with Three New Flavours Bacardi has launched BREEZER Bold in India, expanding its BREEZER portfolio with an 8% ABV ready-to-drink (RTD) range designed around distinctive flavour combinations. The new range debuts with three variants – Guava Chilli, Lime & Lager and Grapefruit Yuzu. The flavours combine sweet and spicy...
Deverakonda Takes an Active Role in Product Development Actor Vijay Deverakonda has entered the skincare category with Unhype, a functional skincare brand he has co-founded and co-built for consumers in India. The brand is positioned around everyday skincare, with unisex products developed specifically with Indian environmental and skin conditions in mind. Targeting consumers between the...
The era of the “top-down” broadcast is not merely fading; it has undergone a systemic collapse. For those of us who have navigated the PR landscape for over two decades, the shift from securing a front-page slot in a national broadsheet to identifying a specific voice on a niche digital platform represents the most significant...
Blue Machines AI, an advanced agentic CX operating system for enterprises, today announced the launch of Aurora, a multilingual speech-to-text model purpose-built for the Banking, Financial Services, and Insurance (BFSI) sector. Aurora is designed for real-time financial conversations in India, where customers frequently switch languages, combine English financial terminology with regional languages, and communicate over...
Chapter2Drip, the contemporary streetwear label founded by Rhea Chakraborty and Showik Chakraborty, introduces WASHED PAST, its latest collection, shot at WTF Media Studio in Mumbai. Launched in September 2026, the collection explores the idea of letting go of emotional baggage and moving forward, using the familiar act of doing laundry as a playful metaphor. The...
