Category: Marketing

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Meta and Reliance Industries Unveil Ambitious AI Infrastructure Project in India

Meta and Reliance Industries have reportedly partnered to develop a 168-megawatt (MW) artificial intelligence-focused data centre in India, marking a significant step toward strengthening the country’s AI infrastructure and digital capabilities. The proposed project underscores the growing importance of large-scale computing infrastructure as artificial intelligence adoption accelerates across industries worldwide. As businesses increasingly rely on...

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Broadway expands to Mumbai with its Largest Experiential Retail destination yet, bringing together 200+ New-Age brands under one roof

Broadway, India’s leading experiential retail destination where commerce meets culture, has officially launched its much-anticipated Mumbai flagship store at Hill Road, Bandra West. Spanning 40,000 sq. ft. across four floors, the store houses over 200 brands across fashion, beauty & skincare, wellness, and lifestyle, offering consumers a thoughtfully curated environment that blends shopping with engagement...

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MARCOM CONSULTANCY – TUTE CONSULT LAUNCHES VECTOR, ITS BRAND STRATEGY AND INTELLIGENCE DIVISION, FOR DOMESTIC AND GLOBAL MARKETS

TUTE Consult, one of India’s leading independent Marketing Communications Consultancies, today formally announced the launch of Vector – its dedicated brand strategy, research and intelligence division for both Indian and international markets. Vector has completed a structured three-month soft launch during which it delivered over 200 pieces of proprietary research, brand audits and narrative intelligence...

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Navigating the Challenges of AI, Measurement and Cross-Cultural Communication in Modern Marketing

As artificial intelligence rapidly transforms the marketing landscape, brands are discovering that technology alone is not enough to guarantee success. While AI offers unprecedented opportunities for automation, personalisation, and efficiency, marketers continue to face significant challenges around measurement, attribution, and effective communication across diverse audiences and markets. Industry experts believe that the future of marketing...

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Jay Hoag Takes Over as Chairman of Netflix Board, Succeeding Reed Hastings

Netflix has announced a significant leadership transition with Jay Hoag succeeding Reed Hastings as Chairman of its Board of Directors, marking a new chapter in the governance of one of the world’s leading entertainment and streaming companies. The appointment comes as Netflix continues to evolve beyond its streaming roots, expanding into advertising, gaming, live content,...

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Introducing The Next Chapter For Timex Atelier: The Chronograph

Timex Atelier represents the most refined expression of Timex’s modern design philosophy. Where the Giorgio Galli Series left off, Timex Atelier continues forward, rooted in proportion, clarity, and restraint.  The first two Atelier drops established this foundation through architectural cases, material integrity, and a focus on balance over excess. Now, in its third release, Timex...

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Shangri-La Jeddah Names Lina Khan as Director of Marketing and Communications

Shangri-La Jeddah has appointed Lina Khan as its new Director of Marketing and Communications, reinforcing the luxury hospitality brand’s commitment to strengthening its market presence, enhancing guest engagement, and driving strategic brand growth in Saudi Arabia’s rapidly evolving tourism sector. The appointment comes at a time when the Kingdom’s hospitality industry is experiencing unprecedented growth,...

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Tata Motors Elevates SUV Marketing Focus with Ejaz Takey Appointment

Tata Motors has appointed Ejaz Takey as Head of SUV Marketing, reinforcing the company’s commitment to strengthening its sport utility vehicle portfolio and enhancing consumer engagement in one of India’s fastest-growing automotive segments. The appointment comes as SUVs continue to dominate consumer preferences across the Indian automobile market, driving significant growth for manufacturers investing in...

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Luxury Beyond Ownership: Lamborghini’s Martino Picotti on the Power of Emotional Performance

The definition of luxury is undergoing a profound transformation. While craftsmanship, exclusivity, and performance remain important pillars, today’s consumers increasingly seek emotional connections, meaningful experiences, and personal relevance from the brands they choose. According to Martino Picotti of Automobili Lamborghini, emotional performance is emerging as a defining factor in the next era of luxury, reshaping...