Category: Marketing

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From Classrooms to Global Phenomenon: Adarsh Baal Vidyalaya Premieres on Prime Video as the no. 1 Non-English Series Worldwide

Within four days of its worldwide premiere on July 24, Prime Video’s new comedy-drama Adarsh Baal Vidyalaya is trending in the Top 10 series worldwide. The series has also emerged as Prime Video India’s biggest Original series debut over the last two years, striking a chord with audiences through its humor, warmth, and relatable characters....

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Netflix Strengthens APAC Leadership with Kumar Kanagasabapathy as Director, Brand Partnerships

Netflix has appointed Kumar Kanagasabapathy as Director, Brand Partnerships for the Asia-Pacific (APAC) region, marking a significant addition to its regional leadership team. Based in Singapore, he will oversee brand partnerships across APAC, bringing with him more than a decade of experience in media strategy, advertising, and business growth. Kanagasabapathy joins the streaming giant following...

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Pune Times Mirror & Civic Mirror Appoint Nirmal Shah as Chief Revenue Officer

Pune Times Mirror has appointed Nirmal Shah as its Chief Revenue Officer (CRO), reinforcing its leadership team as the publication accelerates its transformation into an integrated, multi-city media platform. In his new role, Shah will spearhead the company’s revenue strategy across Print, Digital, Events, and Branded Content, with a focus on driving advertising revenue growth...

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Senior Marketing Leader Karan Kumar Embarks on Next Chapter Following Hero Realty Tenure

Senior marketing leader Karan Kumar has concluded his tenure as Chief Marketing Officer at Hero Realty, marking the close of an important chapter in a career spanning more than 25 years across marketing, brand building and business transformation. During his time at Hero Realty, Kumar played a key role in strengthening the company’s marketing function,...

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Hiffin hosts Creator Walk for the photographers and content creators

Hiffin recently organised a one-of-a-kind Creator Walk that brought photographers, videographers and content creators together for an outdoor meet-up focused on photography, videography and networking. During the walk, participants also interacted with their fellow creators and exchanged ideas. Their discussions captured a variety of subjects, including different photography as well as videography techniques. The session...

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Shrirang Deodhar Bids Farewell to Saregama India After Three-Year Tenure

Shrirang Deodhar has announced his departure from Saregama India, bringing to a close a successful tenure of more than three years as Senior Manager – Music Marketing. The announcement was shared through a heartfelt LinkedIn post, where he reflected on his journey with the company and expressed gratitude to the people who shaped his experience....

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Primex Media Services Secures Digital PR Mandate for Parul University

Primex Media Services has been appointed to manage the digital public relations mandate for Parul University, the NAAC A++ accredited multidisciplinary university based in Vadodara. As part of the mandate, Primex Media Services will facilitate the digital dissemination of the University’s corporate announcements, institutional updates and media releases across leading online news platforms, strengthening the...

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InvoiceCloud Advances Inclusive Education Through Braille Storybook Making in Hyderabad

InvoiceCloud, a leading provider of digital billing and payment solutions, organised a Braille Storybook Making activity at its Hyderabad Global Capability Centre (GCC) as part of its employee volunteering and community engagement efforts in India. Organised in partnership with SoulAce, the activity brought together 65 employees from engineering, product, and operations teams to create seven...

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neofashion.ai Launches AI Photography Platform for Fashion Brands

neofashion.ai, an AI content platform for fashion retailers built by UAE-based Fipera, opened self-serve access at neofashion.ai, allowing any fashion brand to generate on-brand product photography, video, and marketing or campaign content directly from its own product photos and references. The launch follows a private beta in which three global apparel brands used the platform...

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Esports World Cup 2026: Thrilling finals produce new champions across EA FC, PUBG: BATTLEGROUNDS and Teamfight Tactics

The third week of Esports World Cup 2026 action is in the bag. Three more trophies have been handed out, thousands of Club Championship points distributed, and millions in prize money handed out. Week 3 saw Teamfight Tactics kick off the weekend, before a double-header of PUBG: BATTLEGROUNDS and EA FC 26 closed out the...