Category: Marketing

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Axis Max Life renews ‘Bharosa Tum Ho’ campaign with Rohit Sharma, spotlighting trust and personal responsibility

Axis Max Life Insurance Limited formerly known as Max Life Insurance Company Limited, has unveiled an exciting new chapter of its flagship brand campaign, ‘Bharosa Tum Ho’. The campaign centres on ‘Trust’ as its emotional anchor, while evolving the narrative to spotlight the individual’s role as the primary protector of their family. Through simple, human storytelling,...

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