Waymo Selects WPP Media for Media Duties Across North America and EMEA

WPP Media has been appointed as the media agency for Waymo, Alphabet’s autonomous driving company, across North America and the Europe, Middle East and Africa (EMEA) region.

Under the new partnership, WPP Media will oversee media strategy, planning and buying for Waymo across both regions. The appointment comes as the autonomous mobility company prepares to expand into several of its first international markets.

WPP Media to Lead Regional Media Operations

The account win adds Waymo to WPP Media’s growing roster of technology-focused clients and comes at an important stage in the company’s international expansion.

Waymo is increasing its marketing efforts as it prepares to introduce its autonomous transportation services to new audiences and markets. The partnership is expected to support the company’s efforts to build greater consumer awareness around autonomous mobility.

Waymo is also reportedly reviewing its creative agency arrangements as it prepares for its first-ever Super Bowl advertising campaign, highlighting its growing focus on building a consumer-facing brand.

Building Awareness Around Autonomous Mobility

Suzanne Philion, Chief Marketing Officer at Waymo, said the company is focused on making autonomous transportation a familiar part of everyday life as it expands into new markets.

She added that WPP’s global capabilities would help Waymo strengthen its connections with local communities while supporting its ambition to become the world’s most trusted autonomous driving service.

Supporting Waymo’s International Expansion

With WPP Media handling media operations across North America and EMEA, the partnership is positioned to combine global media expertise with market-level understanding.

The appointment comes as Waymo continues to expand its autonomous transportation offering and works to establish self-driving mobility as a more familiar part of everyday transportation.edia to Lead Regional Media Operations

The account win adds Waymo to WPP Media’s growing roster of technology-focused clients and comes at an important stage in the company’s international expansion.

Waymo is increasing its marketing efforts as it prepares to introduce its autonomous transportation services to new audiences and markets. The partnership is expected to support the company’s efforts to build greater consumer awareness around autonomous mobility.

Waymo is also reportedly reviewing its creative agency arrangements as it prepares for its first-ever Super Bowl advertising campaign, highlighting its growing focus on building a consumer-facing brand.

Building Awareness Around Autonomous Mobility

Suzanne Philion, Chief Marketing Officer at Waymo, said the company is focused on making autonomous transportation a familiar part of everyday life as it expands into new markets.

She added that WPP’s global capabilities would help Waymo strengthen its connections with local communities while supporting its ambition to become the world’s most trusted autonomous driving service.

Supporting Waymo’s International Expansion

With WPP Media handling media operations across North America and EMEA, the partnership is positioned to combine global media expertise with market-level understanding.

The appointment comes as Waymo continues to expand its autonomous transportation offering and works to establish self-driving mobility as a more familiar part of everyday transportation.