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Author: Media Mohalla (Media Mohalla)

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mCaffeine brings back the legendary FIR? new campaign with an iconic cast!

Some comebacks are announced. Others simply walk into a beauty film. mCaffeine, India’s pioneering personal care brand, brings FIR favourites Gopi and creator Dharna for its latest campaign, ‘By The Blues’, created for its new By The Blues Body Lotion. The film brings together FIR’s Gopi, creator Dharna and mCaffeine co-founder Tarun Sharma in a...

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Anchorpoint Names Vivien Choi as Branding and Communications Lead in Hong Kong

Anchorpoint has appointed financial technology communications veteran Vivien Choi as its new Branding and Communications Lead in Hong Kong. In her new role, Choi will oversee corporate communications, brand strategy, event management and market positioning for the Hong Kong-licensed stablecoin issuer. Choi Brings Fintech Communications Experience Choi joins Anchorpoint from digital asset custodian Hex Trust,...

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Dani Sports Foundation Appoints Neil Talnikar as Communications Manager

Dani Sports Foundation has appointed Neil Talnikar as Communications Manager, marking a new chapter in his professional career. Talnikar announced the move on LinkedIn, sharing his enthusiasm about joining the organisation in the new role. “I’m excited to start a new journey in my professional career as Communications Manager at Dani Sports Foundation!” Talnikar wrote....

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ASPR Communications Appoints Priya Mishra as Business Development Manager

ASPR Communications, an integrated public relations, digital marketing and communications agency, has appointed Priya Mishra as Business Development Manager. In her new role, Mishra will lead business development initiatives for ASPR across India, Dubai and other key markets. Her mandate will focus on expanding the agency’s client portfolio and strengthening its presence across multiple service...

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Five Indian Menswear Brands Make Asia’s Top 27 Retailers List

Five Indian professional menswear brands have secured places among Asia’s top 27 retailers in Inside Retail Asia’s inaugural Brand Conviction Index: Asia’s Top 100 Retailers, highlighting the strength of Indian fashion brands in consumer trust and advocacy. Louis Philippe leads the Indian menswear contingent at sixth place, followed by Allen Solly at 20th, Park Avenue...

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Sandeep Goyal Named AAAI President for 2026-27

Dr. Sandeep Goyal, Chairman and Managing Director of Rediffusion Brand Solutions Pvt. Ltd., has been elected President of the Advertising Agencies Association of India (AAAI) for the 2026-27 term. The election was held during the association’s Annual General Body Meeting in Mumbai. Jaydeep R. Gandhi has been elected Vice President of the association. Goyal’s appointment...

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Bombay Shaving Company Faces Unexpected Consumer Complaint

A LinkedIn post framed as a “complaint” has highlighted an unusual product problem for Bombay Shaving Company: a customer is ready to buy another trimmer, but his current one simply refuses to stop working. While most brands focus on convincing consumers that their products are built to last, Bombay Shaving Company has found itself on...

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Macho Sporto Names Vicky Kaushal as New Brand Ambassador

Macho Sporto has appointed Bollywood actor Vicky Kaushal as the new face of the brand, marking a fresh direction in its brand communication. The announcement coincides with the launch of its latest campaign, ‘Chaal Badal De’, developed in collaboration with SW Network. The campaign moves beyond functional product-led messaging to explore themes of comfort, confidence...

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Freyr Energy Names Rohit Sharma as New Brand Ambassador

Freyr Energy has appointed Indian cricketer Rohit Sharma as its brand ambassador, marking a new phase in the company’s consumer outreach. The association has been announced alongside the launch of its latest campaign, ‘Solar Ho, Toh Freyr Ho!’, which will roll out across India from September 30. The campaign focuses on rooftop solar systems and...