Global advertising giant WPP has reported a 6.6% decline in Q1 revenues, as its long-term transformation plan, Elevate28, begins to take shape amid challenging market conditions. The results highlight the early-stage pressures of strategic restructuring, even as the company positions itself for future growth. The dip reflects a mix of macroeconomic headwinds, client spending caution,...
Perfetti Van Melle has appointed Black White Orange as the official licensing partner for its iconic brand Chupa Chups in India. The partnership aims to unlock new growth avenues by extending Chupa Chups into lifestyle, merchandise, and consumer product categories, leveraging its strong brand recall and youthful appeal. Expanding Beyond Confectionery Chupa Chups, known globally...
Albertsons Media Collective has partnered with Google to expand the use of retail data in YouTube advertising. The collaboration aims to help brands deliver more precise, relevant, and measurable campaigns by integrating real-time retail insights into video ad targeting. The partnership signals a deeper convergence between retail media networks and digital video platforms, reshaping how...
Saudi Arabia, a new generation isn’t just consuming sports and entertainment it’s reshaping it. According to a recent industry report, Gen Z audiences in the Kingdom are emerging as powerful cultural drivers, influencing how content is created, consumed, and experienced. From stadiums to streaming platforms, this digitally native generation is pushing brands, leagues, and creators...
Diet Coke has appointed Ogilvy as its creative partner for the UK and EMEA region. The mandate will see Ogilvy take charge of shaping the brand’s creative direction, delivering integrated campaigns that resonate with evolving consumer expectations. The partnership signals Diet Coke’s intent to refresh its brand narrative and strengthen its cultural relevance across key...
In Conversation with Media Mohalla – Empower Her Exclusives | Ridhima Tandon | AirFi.aero | Associate Lead – Human Resources Ridhima Tandon is an HR professional with over five years of experience working in fast-paced, evolving environments where structure often needs to be built from the ground up. She holds a Master’s degree in Human...
Curativity has been awarded the creative mandate for Gulf Oil Lubricants India. The partnership will see Curativity take charge of the brand’s integrated creative strategy, spanning campaigns, digital storytelling, and brand communication. The win comes at a time when Gulf Oil Lubricants India is looking to strengthen its market positioning through sharper, more consumer-centric narratives....
Havas Media India has transformed print advertising into an immersive brand experience for Instamart and Go Zero. The campaign goes beyond static messaging, blending creativity and innovation to engage consumers in a more interactive and memorable way. At a time when print is often perceived as a declining medium, this initiative showcases how innovation can...
Born Creators Group MENA has appointed Liman Tabsh as Growth Officer for Qatar. The appointment underscores the group’s focus on expanding its presence and accelerating business growth in one of the Middle East’s key markets. Driving Growth in a Key Market Qatar continues to emerge as a dynamic hub for marketing, media, and creative innovation,...
What started as a supply hiccup has now fizzed into a full-blown internet moment. A reported shortage of Diet Coke has taken over social media feeds, with users turning panic into punchlines and frustration into viral content. From witty one-liners to dramatic “end-of-the-world” memes, the internet is doing what it does best turning everyday chaos...
