Infectious Advertising has appointed Abhijit Karandikar as Executive Creative Director (ECD), strengthening the agency’s creative leadership with an advertising professional who brings more than three decades of industry experience. Karandikar is a designer, art director and creative leader with an award-winning body of work spanning some of India’s leading brands. He spent more than two...
Curly Tales’ popular digital IP Sunday Brunch, hosted by Founder and Editor-in-Chief Kamiya Jani, is set to make its Netflix debut on October 4, 2026. The show will continue its run on YouTube while also becoming available to audiences across 90 countries on Netflix, with a new episode releasing every Sunday at 12 PM. Sunday...
Marketing and communications agency Team Pumpkin has appointed co-founder Swati Nathani as its new Chief Executive Officer, marking a leadership transition as the agency looks to build a more scalable operating model and expand its international business. Nathani moves into the CEO role after serving as Chief Business Officer. Co-founder Ranjeet Kumar, who previously served...
NetApp (NASDAQ: NTAP), the intelligent data infrastructure company, has announced its intent to acquire PEAK:AIO, a company specialising in next-generation metadata architecture and high-performance parallel file systems. The planned acquisition is expected to strengthen NetApp’s AI infrastructure roadmap by adding PEAK:AIO’s metadata services and parallel namespace technology. The combined capabilities are designed to help AI...
Rannr, the sports and athleisure footwear brand from House of Lehar, Lehar Footwears, has appointed actor Rajkummar Rao as its new brand ambassador. As part of the association, Rao will feature in Rannr’s upcoming brand campaigns and consumer communication across digital, e-commerce, retail, print and outdoor platforms. The partnership is aimed at strengthening the brand’s...
Festive advertising has never really been about the festival itself. The diya, rangoli, mithai, family gathered around a table and the perfectly dressed home are only visible markers of a much deeper advertising territory: the small, often contradictory behaviours that make celebrations feel personal. It is the person who spends the year complaining about traffic...
Sprite has launched ‘Sprite Truth & Spice’, an eight-episode digital entertainment series that marks the brand’s first venture into the game-show format, combining spicy food challenges with candid conversations and celebrity chemistry. The series brings together popular creators, entertainers and sports personalities, turning everyday hangouts into a game built around spicy dishes, unexpected confessions and...
A renewed visual identity inspired by today’s evolving consumer signals the brand’s next phase of growth. Softline, from the house of Rupa & Company Limited, introduces a refreshed brand identity that marks the beginning of an exciting new chapter for one of India’s most trusted women’s apparel brands.The transformation is led by refreshed collections across...
Snabbit has appointed Madhavi Kochar as Vice President – Communications, bringing aboard a seasoned communications leader with two decades of experience as the company strengthens its corporate and brand communications during its next phase of growth. Kochar joins Snabbit after an 11-year tenure at Amazon, where she held several senior communications leadership roles across the...
Aanchal Maheshwari has joined JioStar as Vice President – Licensing and Programming Content Strategy, English Entertainment, bringing extensive experience across content acquisition, partnerships and media strategy as the company continues to strengthen its English and international content business for Indian audiences. In her new role, Maheshwari will be part of the team responsible for building...
