Setting a bold new benchmark in real estate marketing, Hubtown Limited has launched a groundbreaking 3D anamorphic Out-of-Home (OOH) campaign across Mumbai for its premier residential project, Rising City at Ghatkopar East. Moving away from traditional static billboards, this highly interactive campaign transforms how developers communicate trust, readiness, and opportunity by highlighting that Rising City...
LetzRyd, a mobility supply infrastructure platform focused on organising and scaling urban transport through technology, has introduced LetzOwn, a first-of-its-kind driver ownership model designed to make India’s gig mobility economy more financially inclusive. LetzOwn, an innovative ownership platform developed by LetzRyd, tackles a longstanding challenge in the mobility sector by helping commercial drivers transition from...
Utopai Studios today announced that it will present, co-produce, and invest in Half Moon, the new German-Korean live-action feature from Silver Bear-winning filmmaker Hyo-joo Yang, as part of the company’s expanding original film slate. The film will be co-produced by Germany’s In Good Company and Korea’s Paper Barn Studios, alongside Utopai Studios. Half Moon has...
Honasa Consumer Limited, India’s leading digital-first beauty and personal care company, today announced the appointment of Richa Gupta as Senior Vice President. In her new role, she will lead the company’s ecommerce business, driving growth across marketplaces, quick commerce, and emerging digital channels, accelerating the company’s ecommerce strategy, strengthening consumer engagement, and unlocking new growth...
The 12th HR Tech Summit and Awards 2026 concluded at The Westin Gurgaon, New Delhi, with HR Anexi standing out as the exclusive AI Transformation Partner through its practice, BOTS.AI. The company delivered a sharp message to CHROs: AI is not a tech problem; it is a people problem, and it belongs in HR’s hands. A key...
Zydus Lifesciences Limited, an innovation-driven global life sciences company, today launched the second edition of its public health awareness campaign, #LiverKiSuno, on the occasion of Global Fatty Liver Day. The campaign seeks to raise awareness about liver health and encourage individuals to pay attention to silent risks that often go unnoticed until liver disease has...
Primex Media Services, a leading media management and public relations agency in India, has been awarded the public relations mandate for Ajay’s Cafe, the rapidly expanding Quick Service Restaurant (QSR) chain known for its burgers and cold coffee offerings. Under the mandate, Primex Media Services will manage Ajay’s Cafe’s strategic communications, media relations and brand...
The beauty industry witnesses countless perfume launches every year, but only a handful manage to create a buzz beyond the fragrance itself. Blur India‘s latest collection, This Is Milk, is one such launch that stands out for its imaginative concept, nostalgic appeal, and playful execution At first glance, the collection looks more like a lineup...
In a category often dominated by product-centric communication, ITC Mangaldeep’s latest brand film takes a refreshingly human route. The campaign shines a spotlight on the brand’s unique ‘Sixth Sense’ initiative, an ongoing program that places visually impaired individuals at the heart of its fragrance development process. Conceptualised by Ogilvy, the film moves beyond conventional conversations...
As the countdown to the FIFA World Cup 2026 gathers momentum, music is once again becoming a powerful force in shaping the tournament’s global cultural narrative. Adding an Indian touch to football’s biggest stage, Nora Fatehi has unveiled ‘Siir Siir’, a high-energy track that forms part of the Official FIFA World Cup 2026 Album. The...
