In a city defined by ambition and spectacle, Skydive Dubai has carved out a unique space where adventure meets brand storytelling. Over the past 15 years, it has evolved from a specialist skydiving destination into one of the region’s most powerful experiential marketing platforms, a stage where brands translate bold ideas into unforgettable visual moments....
Dabur India has appointed Herjit S. Bhalla as the Chief Executive Officer for its India business. The development marks a strategic step for the FMCG major as it sharpens its focus on domestic growth, innovation, and category expansion. Bhalla’s elevation comes at a time when Dabur is navigating an increasingly competitive consumer goods landscape, with...
Fixderma has rolled out a new sunscreen campaign anchored in a catchy, Gen Z-focused jingle film. The move reflects the brand’s evolving marketing strategy one that leans into music, relatability, and short-form content to drive engagement. As skincare awareness grows among younger consumers, Fixderma is positioning itself as a brand that not only delivers efficacy...
Plum has roped in Kalyani Priyadarshan as its latest brand ambassador. The collaboration is anchored in Plum’s ongoing ‘Chemistry’ positioning highlighting the blend of ingredients, effectiveness, and relatability. The announcement comes as Plum continues to expand its footprint in India’s fast-growing skincare market, where consumers are increasingly drawn to ingredient-led, transparent, and conscious beauty brands....
Kelvinator has launched its disruptive ‘Summer Paused’ 3D out-of-home (OOH) campaign, turning everyday cityscapes into immersive storytelling canvases. The campaign leverages cutting-edge 3D outdoor technology to visually “freeze” moments of intense heat reinforcing the brand’s cooling proposition in a strikingly creative way. As temperatures soar, Kelvinator is not just selling appliances it’s selling the idea...
Red Bull India has retained Wavemaker as its integrated media agency on record. The mandate spans media strategy, planning, and buying further strengthening a partnership that has been instrumental in building the brand’s high-impact presence across platforms. The decision underscores Red Bull’s focus on consistency, agility, and performance-driven media execution in an increasingly fragmented digital...
WPP Media MENA has secured the top position in Egypt for both total business and net new business wins, according to the latest industry report. The achievement highlights the network’s strong momentum in one of the Middle East and North Africa region’s most competitive media markets. The ranking reflects WPP Media MENA’s ability to combine...
Godrej Industries has unveiled a refreshed brand identity and renewed purpose, alongside an ambitious target of reaching ₹5,00,000 crore in value by 2031. The announcement marks a significant milestone in the group’s long-term transformation journey, as it aligns business growth with purpose-driven impact. The development signals a shift from legacy positioning to a more future-focused,...
Skechers has teamed up with Suryakumar Yadav to spotlight its core proposition lightweight comfort and on-field agility. The collaboration aims to reinforce Skechers’ growing presence in the performance footwear category, particularly within cricket and training segments. As the brand continues to expand its sports portfolio in India, the association with one of cricket’s most dynamic...
Let’s be honest – most phones in the ₹20K–₹30K range are starting to feel the same. Similar designs, similar specs and features that sound impressive but don’t always make a real difference in everyday use. But every once in a while, a phone comes along that feels a little different. For me, that’s been the...
