Apollo Hospitals today announced that celebrated music composer and playback singer Mr. Anirudh Ravichander has been chosen as the brand ambassador for ProHealth by Apollo Hospitals, an AI-powered, personalised, predictive, and preventive health program. With this partnership, Apollo Hospitals is launching a national campaign designed to connect with younger audiences and encourage a preventive care...
In conversation with Manveen Ssharma, CEO of Pinq Polka at Media Mohalla Empower Her Exclusives Manveen Ssharma, CEO of Pinq Polka, is a dynamic entrepreneur redefining feminine hygiene, intimate wear, and lifestyle essentials through a comfort-first approach. With over 15 years of experience across aviation, hospitality, luxury automobiles, and legal services, she brings deep expertise...
Netflix continues to strengthen its advertising-driven streaming strategy as its ad-supported subscription tier reportedly reaches 250 million viewers globally, marking a major milestone in the platform’s evolving business model and international expansion efforts. The growth reflects the increasing popularity of lower-cost streaming options among consumers while highlighting how advertising-supported models are becoming a critical revenue...
Mondelēz International’s Krinio Christaras, much of the marketing industry is still operating on outdated assumptions about how people live, interact, and engage with brands. Speaking about the future of marketing, Christaras emphasised the need for brands to move beyond traditional campaign-led thinking and instead focus on creating experiences that are genuinely relevant to people’s everyday...
Vantara, widely recognised for its wildlife rescue, rehabilitation, and conservation initiatives, is drawing industry attention after reports and discussions around its unexpected association with the artisanal gelato and lifestyle space began surfacing online. The move seen by many as unconventional has sparked conversations across branding, hospitality, and consumer culture circles about how modern organisations are...
Razorpay has elevated Apuarv Sethi to the role of Chief Marketing Officer (CMO), reinforcing the fintech company’s focus on strengthening brand leadership, customer engagement, and growth-driven marketing strategies in an increasingly competitive digital payments ecosystem. The leadership move comes at a time when fintech companies are rapidly expanding beyond payment services into broader financial technology...
Yas Island has unveiled a special musical celebration for Eid Al Adha, further strengthening its position as one of the Middle East’s leading entertainment and lifestyle destinations. The festive initiative is designed to bring together music, culture, family entertainment, and immersive experiences during one of the region’s most celebrated holidays. The announcement reflects the growing...
Marriott Bonvoy has expanded its partnership with the International Cricket Council (ICC) to include the Women’s T20 World Cup 2026, reinforcing the hospitality brand’s growing investment in global sports marketing and fan engagement initiatives. The expanded collaboration reflects the rising commercial value of women’s cricket and the increasing interest among global brands in associating with...
Saudi Arabia are rethinking the role of marketing as brands navigate rapid economic transformation, digital acceleration, and evolving consumer expectations. According to insights emerging from Saudi Report 2026, marketing can no longer operate solely as a function focused on visibility, aesthetics, and communication it is increasingly expected to play a direct role in business leadership,...
Artificial intelligence is rapidly transforming industries, workflows, and creative ecosystems across the world. From automating repetitive tasks to generating content, analysing data, and assisting decision-making, AI is redefining how work is produced and how value is created. But as AI becomes more deeply integrated into business, media, education, and culture, a larger question is emerging:...
