PBPartners, the PoSP (Point of Sales Person) platform from Policybazaar, has completed five years of operations by achieving significant milestones in insurance distribution and entrepreneurship. The company has built a network of over 5 lakh partners, issued more than 8.4 million insurance policies and expanded its presence to 703 cities across India. The achievement underscores...
Equiti Group has launched a new FIFA World Cup campaign that moves beyond conventional football advertising, using emotion, storytelling and optimism to connect with audiences across the MENA and Central Africa regions. Built around the message, “Anything can happen. The next great story starts here,” the campaign draws parallels between football’s unpredictable moments and the...
Omnicom Media Group has secured Adidas’ global media account, ending WPP’s long-standing stewardship of the business following a competitive agency review. The account, estimated to be worth approximately $512 million, will now be managed by PHD, Omnicom Media Group’s global media agency network. According to industry reports, the review also involved Publicis Groupe, with Omnicom...
Flipkart has launched a new campaign for its GOAT Sale, turning an unlikely internet sensation into the face of its biggest shopping event. Leading the campaign is Don, the albino buffalo who recently captured public attention after surviving an extraordinary stroke of luck, making him the perfect ambassador for a sale built around unbeatable offers....
Z has strengthened its sports broadcasting portfolio by acquiring the exclusive television and digital rights for Germany’s Bundesliga in India for the next five years, bringing one of Europe’s premier football leagues to Indian audiences beginning with the 2026-27 season. Under the agreement, Bundesliga matches will be available exclusively on Zee5 and Unite8 Sports television...
BigTrunk Communications has secured the integrated media mandate for Wonder Cement, further strengthening its portfolio of leading brands and reinforcing its position as a full-service integrated media agency. Under the new partnership, BigTrunk Communications will manage Wonder Cement’s end-to-end media responsibilities, including media strategy, planning, buying, execution and performance optimisation across both digital and traditional...
The India Chapter of the International Advertising Association (IAA), with knowledge partner UNICEF will host the IAA Voice of Change Roundtable on 7 July 2026 at the Jio World Convention Centre, Mumbai, from 2 pm onwards. IAA Voice of Change is IAA India’s gender-sensitization initiative started in 2020 aimed at fostering more equitable and authentic...
POVA 8, the boldest smartphone from POVA yet, will be officially on sale starting tomorrow across India. Bringing together a cool design, the expressive ALIVE Matrix, an industry-leading 8000mAh battery and intelligent triple-chipset connectivity, POVA 8 is built for consumers who refuse to settle for ordinary. POVA has always believed that a smartphone should be...
SOCIALEYEZ has strengthened its creative leadership team with the appointment of Nadia Alken and Alaa Demachkie as Creative Directors, reinforcing the agency’s commitment to creative excellence, strategic innovation and long-term business growth. The dual appointments form part of the agency’s ongoing investment in senior talent as it continues to expand its regional footprint and enhance...
India has booked its place in the VALORANT main event at the Esports Nations Cup (ENC) 2026 following a resilient campaign in the Asia regional qualifiers. The team emerged as one of only two sides from the region to qualify for the global nation-based esports competition, which will be held in Riyadh, Saudi Arabia, from...
