Infectious Advertising Names Abhijit Karandikar as Executive Creative Director

Infectious Advertising has appointed Abhijit Karandikar as Executive Creative Director (ECD), strengthening the agency’s creative leadership with an advertising professional who brings more than three decades of industry experience.

Karandikar is a designer, art director and creative leader with an award-winning body of work spanning some of India’s leading brands. He spent more than two decades with Ogilvy & Mather, following earlier stints at Everest Advertising and Interact Vision.

Over the course of his career, Karandikar has worked across a diverse portfolio of clients, including Mondelez, Castrol, Pond’s, Star Plus, Star Sports, Tata Sumo, Amaron Batteries, Taj Mahal Tea, BCCI and the Indian Ministry of Health.

His work has also received international recognition and has been featured in leading creative publications such as Lürzer’s Archive, Communication Arts, Graphis Annual USA and The Work.

Commenting on his appointment as Executive Creative Director at Infectious Advertising, Karandikar said, “I am excited to work alongside industry legends like Ramanuj, Nisha and Siddharth. I’m also looking forward to collaborating with Akshay Kapnadak, whose work I have admired, and being part of the young and energetic team at Infectious.”

Commenting on the appointment, Nisha Singhania and Ramanuj Shastry, founders of Infectious Advertising, said, “Great art always lifts the work to the next level. We have great expectations from Abhijit and wish him a great innings at Infectious.”

Akshay Kapnadak, Chief Creative Officer, Infectious Advertising, added, “Abhijit is a much-awarded art director, and we hope to win a lot with him – awards, accounts and, most importantly, client admiration.”

Karandikar’s appointment adds extensive art direction and creative leadership experience to Infectious Advertising as the agency continues to build its creative capabilities. His experience across major consumer, entertainment, automotive, hospitality and public-sector brands is expected to contribute to the agency’s work across clients and categories.