Campus Activewear, a sports and athleisure footwear brand, has appointed Muskan Grover as Manager – Public Relations and Corporate Communications. In her new role, Grover will lead the brand’s corporate communications, media relations, leadership positioning and strategic storytelling initiatives. She will also work towards strengthening Campus Activewear’s corporate reputation across its brand, business and stakeholder narratives. Grover brings more than a decade of experience in public relations and corporate communications. Her expertise spans strategic communications, media relations, brand storytelling, leadership positioning and stakeholder engagement. Before joining Campus Activewear, Grover worked with communications agencies including Adfactors PR and Burson, where she handled mandates across consumer, corporate and lifestyle sectors. Her experience has included developing communication strategies, managing media engagement and building narratives for brands and senior leadership. At Campus Activewear, Grover has already been involved in communications initiatives around the brand’s rebranding, category expansion and key corporate narratives. Her responsibilities have…
