Bombay Shaving Company Faces Unexpected Consumer Complaint

A LinkedIn post framed as a “complaint” has highlighted an unusual product problem for Bombay Shaving Company: a customer is ready to buy another trimmer, but his current one simply refuses to stop working.

While most brands focus on convincing consumers that their products are built to last, Bombay Shaving Company has found itself on the other side of that promise, with product longevity becoming the reason a customer has not yet made another purchase.

The “Complaint”

GTM strategist NavYug Kumar recently addressed Bombay Shaving Company founder Shantanu Deshpande in a LinkedIn post with what he described as a “small complaint”: when exactly was the brand planning to give him a reason to buy another trimmer?

Kumar, who travels between cities, said he could not remember the last time he charged his Bombay Shaving Company trimmer because “the battery just refuses to die.”

He joked that the warranty was almost becoming irrelevant because the trimmer simply “won’t give up”, describing the experience as “unintentional brand loyalty.”

The post turned a conventional product-strength claim into an unexpected customer conversation. Instead of complaining about poor performance, Kumar was effectively questioning the product’s ability to give him a reason to replace it.

A Complaint That Made the Founder Smile

Deshpande’s response suggested that he immediately understood the humour behind the post.

“I started reading this v scared and smiled immediately :)” he wrote in response.

For a founder, a customer complaint generally signals a product issue, return or negative experience. In this case, however, the complaint was effectively a compliment disguised as frustration.

The interaction also underlines an interesting challenge for durable products. When a product continues to perform reliably, the customer’s next purchase cannot be driven by necessity. Instead, the brand has to create a reason for an upgrade or replacement while retaining the trust established by the original product.

The Comments Add to the Conversation

The post also attracted a series of light-hearted responses and comparisons. LinkedIn creator and storyteller Suman Jhulki reposted it, comparing the trimmer’s battery endurance to Virat Kohli’s refusal to slow down. Other commenters brought in references ranging from Anupamaa and Mumbai locals to Nokia’s well-known reputation for battery life.

The comparisons varied, but the underlying joke remained consistent: the trimmer simply keeps going.

When Product Longevity Becomes the Story

For a grooming brand, battery life is a familiar product benefit. Consumers typically want to know how long a device can operate between charges, how quickly it charges and how reliably it performs.

Kumar’s post reverses that familiar conversation. Instead of asking how long the battery lasts, the customer is effectively asking why it lasts for so long.

Interestingly, the discussion did not revolve around technical specifications or detailed battery claims. The appeal came from a simple consumer experience that was easy to understand and even easier to turn into a joke.

A Different Kind of Product Problem

For Bombay Shaving Company, the LinkedIn exchange offers an unusual example of how product performance can generate organic brand conversation.

The customer is still using his trimmer and is apparently ready to purchase another one—he just has not been given a practical reason to do so yet.

In a category where brands routinely compete on performance and durability, Bombay Shaving Company’s “problem” is that its product appears to be delivering exactly what customers are promised: it keeps working.