Five Indian Menswear Brands Make Asia’s Top 27 Retailers List

Five Indian professional menswear brands have secured places among Asia’s top 27 retailers in Inside Retail Asia’s inaugural Brand Conviction Index: Asia’s Top 100 Retailers, highlighting the strength of Indian fashion brands in consumer trust and advocacy.

Louis Philippe leads the Indian menswear contingent at sixth place, followed by Allen Solly at 20th, Park Avenue at 24th, Van Heusen at 26th and Peter England at 27th.

The ranking goes beyond conventional measures such as sales, market share or customer numbers. Instead, the Brand Conviction Index focuses on the extent to which consumers believe in and recommend a brand, offering a different perspective on brand health and future growth.

More than twice as many surveyed urban Indian consumers recommend Louis Philippe as currently buy the brand. This gap between current customers and potential advocates is a key metric behind the index.

The Brand Conviction Index is the first independently verified ranking of the region’s most believed-in retailers. It is based on more than 70,000 consumer interviews across 11 Asian markets, combined with 12 months of continuous data from YouGov BrandIndex through May 31, 2026.

Indian Menswear Brands Stand Out

The five Indian brands featured in the ranking represent different price points, styles and consumer segments.

Louis Philippe occupies the premium end of the professional menswear category, while Peter England focuses on more accessible officewear. Park Avenue is part of the Raymond Group, while Louis Philippe, Allen Solly, Van Heusen and Peter England are part of the Aditya Birla Group.

Their presence across two major Indian business groups reflects the importance of professional dressing in the country’s apparel market. Over the years, the brands have also developed distinct approaches to workplace fashion.

Allen Solly’s ‘Friday Dressing’ proposition helped introduce a more relaxed approach to officewear, while Van Heusen’s ‘Most Fashionable Professional’ campaign connected professional clothing with career identity and contemporary workplace culture.

The results suggest that brand conviction can extend beyond a retailer’s existing customer base, particularly when consumers associate a brand with a particular lifestyle, professional identity or set of values.

“Most retail rankings tell you who is biggest,” said Robert Stockdill, Global Head of News, Inside Retail Asia. “The Brand Conviction Index tells you something more commercially important by showing which brands consumers truly believe in and how far that belief extends beyond their current customers.”

Jockey Also Features in the Rankings

Another Indian-market apparel brand, Jockey, ranks 56th in the Asia-wide index.

More than a quarter of surveyed urban Indian consumers currently buy the brand, while an even larger proportion say they would recommend it.

Jockey’s position adds another apparel player to the broader representation of Indian brands in the ranking, demonstrating that consumer advocacy extends beyond professional menswear into other segments of the clothing market.

Flipkart Among Asia’s Leading Retailers

The index also highlights the strength of India’s e-commerce sector, with Flipkart ranking third in Asia, behind Rolex and JD.com and ahead of Shopee.

More than half of surveyed urban Indian consumers currently shop on Flipkart, while an even larger proportion would consider shopping on the platform.

Flipkart’s profile in the index highlights the role it played in expanding access to online shopping in India. Features such as cash on delivery helped address consumer concerns around online payments, while its expansion of delivery networks beyond major cities helped bring a wider selection of products to consumers in smaller cities and rural areas.

The company’s position demonstrates how convenience, accessibility and reach can contribute to consumer conviction in a retail brand.

“Conviction is a dimension of brand health that’s often overlooked, because it lives beyond the transaction,” said Angela Smith, Head of Client Growth – APAC at YouGov.

Beyond Size and Sales

The Brand Conviction Index introduces another way of looking at retail performance by examining what happens beyond the immediate transaction.

For India’s menswear sector, the presence of five professional apparel brands within Asia’s top 27 retailers places consumer advocacy alongside traditional measures of retail performance.

The rankings also highlight how brands with different positioning can build strong relationships with consumers — from premium professionalwear to accessible office clothing and more contemporary approaches to workplace fashion.

As consumer expectations around workwear continue to evolve, the ability of menswear brands to remain relevant beyond their existing customer base could become an increasingly important part of their long-term brand strategy.