Flipkart’s latest print advertisement promoting its Freedom Sale has sparked a conversation online after adopting the visual language of a newspaper obituary page despite featuring people who are still alive. The advertisement, which appeared in Mumbai Mirror, features photographs of individuals alongside their names, ages and obituary-style messages. At first glance, the creative resembles a...
The Rural Marketing Association of India (RMAI), the apex industry body dedicated to advancing the rural and emerging markets ecosystem in India, has announced its newly elected Office Bearers and Executive Committee following the conclusion of its 21st Annual General Meeting (AGM). The newly constituted leadership team brings together experienced professionals from the rural marketing,...
Week 6 of the Esports World Cup (EWC) 2026 has concluded, and after an incredible weekend of competition, the stage is now set for the final week of the tournament. Four champions were crowned across Rocket League, PUBG Mobile, Rainbow Six Siege, and Chess, while the Club Championship race saw Team Falcons reclaim the top...
Ashish Mishra, former Chief Marketing Officer of ACKO, is set to join Zee as its Chief Marketing Officer, according to highly placed sources. Mishra will replace Kartik Mahadev, who has served as CMO of Zee and ZEE5 since September 2021. From ACKO to Zee Mishra brings more than two decades of experience spanning brand building,...
Eight years after entering the travel space, Adotrip is no longer positioning itself simply as an online travel platform. The company is now building a broader travel ecosystem-bringing together technology, bookings, curated experiences, B2B partnerships and destination-led travel solutions under one roof. What began in 2018 as a platform focused on travel content and discovery...
Havas has announced a strengthened leadership structure for its African operations, appointing Roxana Ravjee as Regional CEO, Africa. The move comes as the Group increases its focus and investment across the continent. Expanded Leadership Structure As part of the new structure, Dany Naaman, currently CEO of the Middle East region (Media), will take on strategic...
Parag Murudkar has joined Aditya Birla Sun Life Mutual Fund (ABSLMF) as Head of Marketing, taking charge of marketing, brand and public relations for the asset management business. Murudkar moves to ABSLMF from Aditya Birla Capital’s NBFC business, where he served as Marketing Head. In his new role, he will bring his experience across financial...
Shailesh Hegde has joined NDTV as National Revenue Head, NDTV Marathi & Government Sales, taking on a key leadership role across the network’s revenue operations. Hegde brings more than 18 years of experience in media sales, having worked with several leading media organisations during his career, including The Indian Express, Zee Telefilms, Sony Entertainment Television,...
Kartik Iyer, Chief Operating Officer, dentsu India, has retired from the network after more than three decades in the media and advertising industry. Iyer joined dentsu in 2008 and was appointed COO of dentsu India in 2021. During his tenure, he led agencies including Carat, Amplifi and Vizeum, working with a diverse portfolio of brands...
WPP Media has been appointed as the media agency for Waymo, Alphabet’s autonomous driving company, across North America and the Europe, Middle East and Africa (EMEA) region. Under the new partnership, WPP Media will oversee media strategy, planning and buying for Waymo across both regions. The appointment comes as the autonomous mobility company prepares to...
