Eeken by House of Paragon has launched a new digital-first campaign aimed at strengthening its online presence and deepening engagement with modern audiences. The initiative reflects the brand’s shift toward a more agile, content-led marketing approach in a rapidly digitising landscape. A Digital-First Approach With consumers increasingly spending time on digital platforms, Eeken’s latest campaign...
International Gemological Institute (IGI) has partnered with Gujarat Titans to address the growing issue of diamond self-certification. The initiative aims to educate consumers about the importance of independent certification and build trust in the diamond-buying process. Tackling a Growing Concern Diamond self-certification has become an increasing concern in the jewellery industry, where sellers certify their...
Karan Johar made a striking debut at the Met Gala 2026, dressed in an opulent ensemble by Manish Malhotra. The appearance marked a significant crossover of Indian cinema and fashion onto one of the world’s most prestigious red carpets. Johar’s look not only celebrated Indian craftsmanship but also positioned him among the evening’s most talked-about...
Dubai Global News has secured a double victory at the prestigious MEA Markets Awards 2026. The achievement underscores the organisation’s growing influence and commitment to delivering high-quality journalism and innovative content across the Middle East and Africa. A Moment of Recognition Winning two accolades at the MEA Markets Awards highlights Dubai Global News’ ability to...
Nykaa has elevated Pearl Shah to the role of Senior Vice President, Owned Brands – Kay & Private Labels. The appointment highlights Nykaa’s continued focus on strengthening its in-house brand portfolio, a key driver of its long-term growth strategy. Strengthening Owned Brand Portfolio Nykaa’s owned brands, including Kay Beauty and its private label offerings, have...
Leadership move aimed at strengthening its digital capabilities, The Coca-Cola Company has elevated Siddharth Subramanian to the role of Director – Marketing, Digital Commerce. The promotion reflects Coca-Cola’s growing focus on building a robust digital ecosystem to drive consumer engagement and business growth. A Step Towards Digital-First Growth As consumer behaviour continues to shift toward...
Eloelo Group has partnered with Slay Media as its content and video production partner. The collaboration is aimed at enhancing the platform’s creative output and delivering engaging, high-quality content to its growing user base. A Content-Driven Collaboration With short-form video and digital content continuing to dominate user engagement, Eloelo Group is focusing on scaling its...
AdCounty Media India Ltd. celebrates nine years within the AdTech ecosystem. Their journey thus far is marked by their successful listing on the BSE and the development of the company into a product-led ATech business. The company has taken the momentum of year eight and has transitioned from being a performance-driven company focused on service...
Art-E Mediatech has secured the creative mandate for IndiaMART. The partnership marks a strategic step for IndiaMART as it looks to strengthen its brand communication and deepen engagement with businesses across India. A Strategic Creative Partnership With this mandate, Art-E Mediatech will be responsible for driving creative strategy, campaign development, and brand communication for IndiaMART....
Laura Bashraheel has been promoted to the role of Head of PR & Communications at Johnson Controls Arabia. The move highlights the company’s focus on strengthening its communications strategy and enhancing brand positioning across the region. A Strategic Leadership Promotion Laura Bashraheel’s elevation comes as Johnson Controls Arabia continues to expand its presence in the...
