Dhruv Vohra has taken on a new role leading Meta’s business across Southeast Asia. Vohra announced the appointment in a LinkedIn post, marking a new chapter in his career after more than seven years with the company. Seven Years of Leadership at Meta Vohra joined Meta in 2019 and has held several leadership positions across...
redBus Hotels, an affordable accommodation platform from redBus, today announced the expansion of its stay offerings with Guaranteed Early Check-In, Hourly Stays, and Book at Zero, designed around the travel patterns and needs of intercity bus travellers. With hotel inventory located in and around key bus stops and terminals, and accommodation options across accessible price...
PhonePe has unveiled its 10-year anniversary anthem film celebrating a decade of driving digital transformation and unlocking progress for over 70 crore registered users across the country. The campaign uses innovative data representation to express gratitude to the consumers who built the brand’s 10-year journey. The film features Shahu Supreme, holder of the Indian record...
Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, has launched a new campaign featuring actor Anushka Sharma, spotlighting its 9KT gold offering and positioning gold jewellery as an option for everyday wear rather than something reserved for special occasions. Sharma, who recently joined Heer by GIVA as its brand ambassador, features in the...
When Bajaj Pulsar entered the Indian motorcycle market in 2001, the category was largely defined by three consumer priorities: mileage, reliability and affordability. Pulsar challenged that established equation by bringing performance, aggressive styling and technology into a more accessible price range. The brand created a new space between traditional commuter motorcycles and specialised performance bikes,...
OptimizeGEO, the generative engine optimization (GEO) agentic platform that helps multinational brands measure, manage and improve media and commerce across major AI platforms, today announced it counts more than top 100 global brands as clients across 20 countries. As Fortune 1000 companies increasingly prioritize AI-led discovery, Michael Kassan, founder and CEO of 3C Ventures, joins...
Pankaj Sharma is moving on from MGID after more than seven years with the company. He had been serving as CEO and Director of MGID India since December 2021. Sharma joined MGID in July 2019 as Country Head – India and was elevated to the role of CEO and Director in December 2021. During his...
Guntas Randhawa has joined Reckitt as Regional Marketing Director, Health, South Asia. In her new role, she will work across Reckitt’s health portfolio, including Dettol, Durex, Moov, Strepsils and Gaviscon. Randhawa announced her appointment on LinkedIn, describing the move as a new chapter in her career. She highlighted the opportunity to work with brands that...
Jawad Hassan, Head of the Media and Communications Vertical at Abu Dhabi-based 2PointZero Group and Chairman and Managing Director of Multiply Media Group (MMG), has joined the Board of Directors of DPAA, the global trade marketing association focused on the growth and digitisation of out-of-home (OOH) advertising. Hassan’s appointment brings a UAE and wider EMEA...
SocioClout has appointed Rahul Gupta as Chief Communications and Growth Officer. In his new role, Gupta will lead SocioClout SHAPE, the agency’s newly launched PR and reputation vertical. SocioClout SHAPE brings together public relations, online reputation management (ORM), content, social media and influencer marketing under a unified reputation strategy. The vertical aims to help brands...
